Are you struggling to keep up with the ever-changing technology, economics, culture, and movements in the world? It can be hard to stay on top of all these changes while still selling to customers effectively. But according to Dillon Nugent, VP of Demand Generation at Khoros, it’s not impossible. In this episode, Dillon recommends that companies get their customers involved at all levels of their business, create a dialogue with them, and make sure they are constantly learning and keeping up with changes in the industry.
Dillon Nugent is the VP of Demand Generation at Khoros. She started her career in the advertising industry, specializing in highly scalable campaigns for mass-marketed consumer brands fueled by cultural drivers and innovation across packaged goods, athletics, fashion, and auto, just to name a few. She then branched into the B2B world, focusing on product innovation with transformation teams that were responsible for experimentation and finding new growth opportunities at their companies. Today, she continues to innovate in the tech industry with both programmatic and account-based strategies.
Resources on the topic of Generalism
“There’s just so many path-crossing with problems in the world today, that we need people who have walked many different paths, to have that ability to relate different information to find new solutions.”
Sunny Side Up
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