ABM/ABX 03.05.2024

CMO Success Secrets: Navigating Churn, Org Design & More

Shownotes

Tune in as Kelly Hopping, CMO of Demandbase, chats with Amanda Malko, a three-time CMO, to unravel the complexities of CMO tenure. Amanda shares insights from her sales-centric background on aligning the CMO role with organizational goals. From org design to leadership dynamics, Kelly and Amanda dissect strategies for optimizing team structures and fostering alignment. Listen for tips on navigating the marketing landscape and unlocking success as a marketing leader.

About the guest

Amanda Malko is a go-to-market leader with 20 years of experience scaling high-growth technology companies from $50M to $1B, as well as advising some of the world’s best consumer brands including The New York Times, NBC Universal, Oreo, and others. Throughout her career, she has driven significant revenue growth and billions in shareholder value for software and marketing services companies such as G2, Mailchimp (acquired by Intuit), 360i and IgnitionOne (both acquired by Dentsu), and Massive (acquired by Microsoft).

Connect with Amanda Malko