Balancing Brand Awareness and Lead Gen as a Marketing Leader
ABM/ABX 03.05.2024

Balancing Brand Awareness and Lead Gen as a Marketing Leader

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In this episode, Kelly Hopping, CMO of Demandbase, is joined by Katie Hollar, VP of marketing at Clutch, to discuss aligning marketing with business objectives, fostering collaboration with sales, and driving demand through brand initiatives. Katie also offers tips on measuring ROI, managing long lead cycle initiatives, and setting clear campaign expectations. Together, Kelly and Katie explore their journeys and share tips on how to navigate career transitions and marketing challenges with confidence.

 

About the guest

Katie is a growth-minded marketing leader with a mix of digital and traditional media experience who has led fast-scaling teams through high annual growth organizations. She has experience leading and growing marketing teams from early-stage startup, growth stage pre-IPO, and through an acquisition, with a mix of both B2B and B2C experience. Katie’s specialty is driving traffic and revenue for developing online marketplaces.

Connect with Katie Hollar

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Kelly Hopping

Chief Marketing Officer, Demandbase

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