Demandbase Monthly Newsletter The Smarter GTM Content Cafe™ September 2023 A Shot of Espresso: 3 quotes from this month’s featured content “Demandbase has the only DSP built for B2B which means it automatically optimizes your campaigns to spend budget in the most effective way. It not only uses intent to prioritize who to show ads to, but also prioritizes bidding down to the person level, putting your ads in front of key personas within the buying group. ” Read the blog “Only 2% of the people who register for an event or download an ebook are ready at that moment to talk to a sales rep.” Read the blog “Resist the temptation of consumer advertising KPIs. Those are for short, simple, transactional sales cycles. In B2B, clicks and conversions are nothing more than vanity metrics that don’t support the ultimate objective — pipeline and revenue.” Read the eBook Blogs Blog Smarter GTM Jon Miller 3 mins read Should SDRs or Marketing Own Lead Nurturing? In this blog, Jon Miller discusses how lead nurturing is most effective when marketing and SDRs work together... Blog Digital Advertising Hannah Jordan 3 mins read Display Advertising Really Works! Recently, we performed a test to see how effective display ads really are. The results speak for themselves... Video Video DB Live 3 mins binge Why It’s Hard for CMOs to Set & Defend Their Budgets (ft. Monica Behncke) Monica Behncke, Chief Growth Officer at Iron Horse, provides her thoughts on why setting and defending budgets is... eBook eBook Digital Advertising Modern B2B Advertising Measurement Podcast Play Podcast Episode Podcast ABM/ABX Strategies for Success in Changing Landscapes Sunny Side Up Go Ahead, Demand More Learn more about Demandbase and ABM The B2B Marketing & Sales Orchestration Playbook Read more Sell ABM to Your Boss Read more The Definitive Guide To Choosing An Account-Based Marketing Platform Read more 2022 C-Suite Go-To-Market™ Benchmark Survey Read more Find past issues of the newsletter here.