Demandbase Monthly Newsletter

The Smarter GTM
Content Cafe™

September 2023

A Shot of Espresso:

3 quotes from this month’s featured content

“Demandbase has the only DSP built for B2B which means it automatically optimizes your campaigns to spend budget in the most effective way. It not only uses intent to prioritize who to show ads to, but also prioritizes bidding down to the person level, putting your ads in front of key personas within the buying group. ” Read the blog

“Only 2% of the people who register for an event or download an ebook are ready at that moment to talk to a sales rep.” Read the blog

“Resist the temptation of consumer advertising KPIs. Those are for short, simple, transactional sales cycles. In B2B, clicks and conversions are nothing more than vanity metrics that don’t support the ultimate objective — pipeline and revenue.” Read the eBook





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