Forrester 2022 Total Economic Impact™ (TEI) Study: Infographic Compelling Customer Quotes and Quantified Impact Calculating the ROI of an ABM solution is no piece of cake. That’s why we commissioned a Total Economic Impact™ (TEI) study by Forrester Consulting to do the heavy lifting for you. In this study, Forrester Consulting found that customers saw: 367% ROI over three years NPV of $1.94M $2.47M in benefits < 6 months payback How’d they figure that? The TEI study is different from the recent Forrester New Wave™ report, which helps buyers understand the vendors they should consider in an emerging technology market. The TEI study creates a single composite organization, based on a series of customer interviews and primary research. Then Forrester Consulting analyzes four components to evaluate investment impact across: Increased Revenue Sales Productivity Gains Marketing Productivity Gains Avoided cost of third party tools You can read the whole study, but if you want to cut to the chase, get a quick view of the total impact and see some compelling customer quotes in the infographic below. Related resources Report Forrester 2022 TEI Study: Demandbase Offers Significant ROI The commissioned Forrester 2022 TEI Study concluded that for a composite organization Demandbase's ABM marketing, sales platform delivers... Learn more
Report Forrester 2022 TEI Study: Demandbase Offers Significant ROI The commissioned Forrester 2022 TEI Study concluded that for a composite organization Demandbase's ABM marketing, sales platform delivers... Learn more
