Forrester 2022 Total Economic Impact™ (TEI) Study: Infographic

Compelling Customer Quotes and Quantified Impact

Calculating the ROI of an ABM solution is no piece of cake. That’s why we commissioned a Total Economic Impact™ (TEI) study by Forrester Consulting to do the heavy lifting for you.

In this study, Forrester Consulting found that customers saw:

  • 367% ROI over three years
  • NPV of $1.94M
  • $2.47M in benefits
  • < 6 months payback

How’d they figure that? The TEI study is different from the recent Forrester New Wave™ report, which helps buyers understand the vendors they should consider in an emerging technology market. The TEI study creates a single composite organization, based on a series of customer interviews and primary research. Then Forrester Consulting analyzes four components to evaluate investment impact across:

  • Increased Revenue
  • Sales Productivity Gains
  • Marketing Productivity Gains
  • Avoided cost of third party tools

You can read the whole study, but if you want to cut to the chase, get a quick view of the total impact and see some compelling customer quotes in the infographic below.


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