predictive analytics software and tools for b2b
Get on a path to predictable revenue
Demandbase B2B predictive analytics uses our account intelligence foundation and AI to make your opportunities count.
Trusting your gut is not guaranteed. Use B2B predictive analytics to make your efforts count.
Our B2B predictive analytics tools provide easy-to-set-up models for scoring accounts based on company fit, high intent actions, journey stage to nurture the relationship, and engagement across your website, email, inbox, CRM, and marketing automation.
Automate your Account Selection
Our machine learning extracts predictive insights without the need for manual input or extra costs. No data scientist? No problem. With minimal effort, you can build a predictive model today and launch it tomorrow with confidence.
- Automatically extract powerful predictive patterns. No human intervention needed.
- No experts required. You can generate predictive scores with ease, even with minimal data science skills.
- Predictive scores are automatically retrained with the latest opportunity data flowing into Demandbase.
Build Multiple Predictive Models
One model simply doesn’t cut it when you have multiple products or business units.
- Create a predictive model for each product, service, or business.
- Behavior patterns related to one product will not incorrectly inform the wrong predictive model.
- A couple of predictive models are included with the platform.
Pipeline Predict Score
Prioritize your efforts on high-intent accounts that are likely to turn into opportunities.
- Predict likely opportunities with our machine learning model that looks at past opportunities and activity patterns.
- Train your score by defining the opportunities you consider “Pipeline” and which keywords to use.
- Choose the engagement activities that matter to customize your score.
Better Qualification Scores for ICP
Rely on data to spot the accounts that best fit your ideal customer profile (ICP).
- Define the opportunities that best fit your ideal customer profile and let our machine learning model do the rest, scoring accounts on how well they fit.
- Identify the attributes that predict your best customers.
- Uncover qualified accounts not already on your target account list.
Automated B2B Advertising With AI Smart Bidding
Want a more hands-off approach to your advertising campaigns? Let the predictive models and smart bidder within each campaign maximize outcomes.
- All ad campaigns have an individual predictive model that manages the bid or no-bid decision on each impression opportunity.
- Our DSP self-optimizes the pacing and impression distribution across each account in your campaigns, ensuring each account is influenced equally.
- Depending on the quality of each ad impression, Demandbase will bid the perfect amount to win the impression opportunity, optimizing every cent.
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