ABM Platform: Predictive Analytics for B2B

A combo of intent, AI and machine learning
to power your ABM

See it in action

Get on a predictable path to revenue by focusing on the accounts that matter

Demandbase's predictive analytics helps your company with FIRE (Fit, Intent, Relationships, Engagement) to surface the accounts that matter, by scoring your accounts using big data and machine learning powered by our proprietary data.

Our AI works to find the right FIT accounts and surface accounts with high INTENT. Our predictive analytics also helps you understand where your key accounts are in their buying journey so you can continue to nurture that RELATIONSHIP. Finally, our integrations with CRM and MAS help us see what activities accounts are ENGAGING in to help you prioritize your marketing and sales efforts.

Pipeline Predict

Determine which accounts will likely turn into an opportunity so you can prioritize your sales and marketing efforts.

  • Predict which accounts will turn into an opportunity with our machine learning model that looks at past opportunities and activity patterns.
  • Control how your score is calculated by defining which opportunities are considered “Pipeline” in CRM and which keyword sets to use.
  • Prioritize accounts with a high Pipeline Predict score to maximize your marketing dollars and sales efforts.

Pipeline Predict

Qualification Score

Identify the accounts that are the best fit with your ideal customer profile.

  • Define the opportunities and keyword sets that best fit your ideal customer profile and let our machine learning model score accounts on how well they fit your ideal customer profile.
  • See which accounts could ever become an opportunity based on factors like firmographics and historical intent.
  • Uncover accounts that may not already be on your target account list.

Qualification Score

Intent

Use intent to identify known and unknown accounts that are in-market.

  • Find accounts that are in-market, using the intent signals and behavioral data being exhibited by your target audience.
  • Create Keyword Sets for your different products, business units, personas and competitors to train our AI model on the intent topics relevant to your business.  
  • Leverage these Keyword Sets across the platform and the add-on solutions to power segmentation and unique use-cases.

Intent

Account Prioritization

Prioritize target accounts and personas based on intent and engagement with sales and marketing.

  • Identify which accounts and which personas have the best engagement and opportunity, including those based on intent data signals, using Quick Cards.
  • Use heatmaps to see current engagement (persona, product, segment, etc.) and where it has fallen off to help Sales and Marketing align and prioritize efforts.
  • Sync custom scores with Salesforce and marketing automation.

Account Prioritization

Get the most out of your ABM

Advertising

Drive awareness with the full buying committee by leveraging our custom built B2B DSP or LinkedIn for your advertising needs.

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Personalization

Increase your conversion rate with unique and personalized website experiences tailored for your target accounts.

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Orchestration

Run full cross-channel marketing and sales automations from the most comprehensive ABM solution.

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Attribution

Measure the impact and ROI of every interaction across Sales and Marketing with multi-touch attribution.

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See it in action

Learn more with our On-Demand Demo

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Talk to a Demandbase ABM specialist

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