Demandbase's predictive analytics helps your company with FIRE (Fit, Intent, Relationships, Engagement) to surface the accounts that matter, by scoring your accounts using big data and machine learning powered by our proprietary data.
Our AI works to find the right FIT accounts and surface accounts with high INTENT. Our predictive analytics also helps you understand where your key accounts are in their buying journey so you can continue to nurture that RELATIONSHIP. Finally, our integrations with CRM and Marketing Automation help us see what activities accounts are ENGAGING in to help you prioritize your marketing and sales efforts.
Determine which accounts will likely turn into an opportunity so you can prioritize your sales and marketing efforts.
Identify the accounts that are the best fit with your ideal customer profile.
Multiple account scores allow you to score accounts according to their fit and interest with your specific product offerings.
Use intent to identify known and unknown accounts that are in-market.
Prioritize target accounts and personas based on intent and engagement with sales and marketing.