Demandbase Announces Record Growth in 2014

Company Increases Revenues by 80 percent Year-over-Year with 115% Customer Retention Rates

SAN FRANCISCO — Jan. 28, 2015 — Demandbase, a leader in B2B marketing solutions, today announced record growth in 2014. Demandbase’s revenue run rate grew 80 percent year-over-year signifying that more and more B2B enterprises are turning to Demandbase solutions to transform the way they market to their own customers. New cloud-based product innovations, such as the Performance Manager application, which provides powerful insights to improve B2B marketing performance across the full funnel – including advertising, personalization and conversion programs, drove record customer satisfaction marking a 115 percent retention rate for the year. Strong investment from current customers, expanding usage by 20 percent on average, as well as new adoption by market leaders such as GE Energy Management, Kelly Services, SAP and HSBC all contributed to the unprecedented year for Demandbase.

“We chose Demandbase’s B2B marketing technology to identify and attract the right accounts to our website and then personalize the experience based on company name, industry or company size,” said Holly Bounds, Digital Strategy Leader at GE Energy Management. “We can finally connect marketing programs targeting specific companies to increased sales activity, which in turn provides great value to the sales team.”

Rapid customer adoption across a variety of industries including financial services, industrial infrastructure, manufacturing, high-tech and professional services as well as uptake on new innovations from existing customers continue to drive Demandbase’s growth. As the company expands, there will be an increased investment in advanced research and development that will provide a fundamental architecture for data-driven decisions, products and services for Demandbase customers. Reinforced by this tremendous momentum, Demandbase is building a new era of B2B marketing.

“We considered a variety of solutions and Demandbase was the stand-out in B2B personalization connecting advertising and website experiences,” said David Fenech, VP Digital Marketing and Creative Services, Kelly Services. “With the ability to target and personalize campaigns and content to our key prospects, we rely on Demandbase to drive customized user experiences, increase conversions and achieve our demanding marketing and sales goals.”

2014 also brought in milestone usage levels as product transactions across Demandbase’s cloud-based infrastructure more than doubled to 25 billion. In addition, the continued adoption of programmatic advertising platforms by brands and agencies translated to strong investment in Demandbase’s subscription-based ad platform, generating more than a 200 percent increase in total advertising. Driving the adoption of subscriptions (vs. CPM) was in a large part due to enterprises realizing the long-lasting value and benefit of having consistency and automation with an “always on” approach.

“Our rapid growth is a reflection of the industry’s adoption of account-based marketing (ABM) best practices,” said Chris Golec, Founder and CEO, Demandbase. “With escalating pressure on CMOs to track campaign performance to revenues, B2B companies will continue to adopt marketing technologies, such as our B2B Marketing Cloud, that help them create and track programs that are better aligned with sales priorities.”

Founded in 2006 in San Francisco, Demandbase is used by hundreds of the largest and fastest growth companies, including Adobe, Box, CSC, Dell, and others. The Demandbase B2B Marketing Cloud is the first set of end-to-end solutions that connects advertising, marketing and CRM technology across the funnel and optimizes it for B2B performance.

To learn more about Demandbase, visit

Jennifer Conway

About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

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