Learn what’s working. Fix what isn’t.

See how all your marketing programs are performing across the funnel—in one unified view.

Focus your efforts on the audiences that matter

Most B2B marketers waste significant time, energy and money marketing to people and companies who will never be customers. Performance Manager helps you build, track and manage audiences made up of the companies and business segments that you care about and want to sell to most.

Align your marketing programs with Sales

Performance Manager helps you market and measure the way Sales sells – by account. You'll get visual data that helps you take action on specific accounts and audiences. You can detect early buying signals, see hidden opportunities with accounts you didn't know were interested, and see warning signs of deals that might be in danger. And with pinpoint tracking on specific accounts, across the funnel, you can connect campaigns to the exact companies that become customers.

Create and monitor advertising campaigns

B2B advertising works best when it’s focused on key accounts and ties in with the rest of your marketing programs. Use the campaign tools in Performance Manager to specify start/end, creative and budget. After the Demandbase team reviews and launches your campaign, it’s right in your account to track and compare, and connect to website activity and CRM forecasts.

STEP 1

See how your marketing is performing across the funnel

STEP 2

Build and track specific audiences

STEP 3

Uncover hidden opportunities

STEP 4

Connect campaigns and programs to ROI

  • StrongView
  • Brocade
  • DocuSign
  • John DeringStrongView · Senior Marketing Programs Manager

    "Knowing you're going to get your ad directly to the right companies is really valuable. Demand base's approach is the only way I've been able to identify that you can actually do this. "

  • Shari HortonBrocade · Senior Manager of Marketing Operations

    "Using Demandbase Website Optimization to deliver relevant content to our target accounts was key to reducing our bounce rate 53% and increasing click throughs 144%."

  • Meagen EisenbergDocuSign · VP of Demand Generation

    "With Demandbase Targeting & Personalization platform, DocuSign could dynamically deliver the right message to our target accounts at the right time in their buying cycle, increasing our sale pipeline 22%."

StrongView creator of email, mobile and social media marketing solutions, saw one-to-one results measured by website engagement from the list of strategic accounts.

The Results 
  • Achieved a 42% lift in website traffic from target accounts.
  • Increased time on website 20X
  • Gained 29% conversion from inactive to active accounts.
  • Increased click-through-rate (CTR) 5X with dynamic vs. static content.

Read more about the case study

Brocade an industry leader in networking solutions and services, boosted engagement of their target accounts by 144%, using the Demandbase Website Optimization Suite.

The Results 
  • Reduced bounce rate 53%
  • Increase click-through rate 144%

Read more about the case study

DocuSign  Using Demandbase, DocuSign, leader in eSignature transaction read a personalized experience for target segments.

The Results
  • Increased average time on site by more than eight minutes
  • Boosted page views by over 300%
  • Tripled click- through rate
 

Read more about the case study

Marketing Performance Assessment

Learn what's working, and fix what isn't.

Performance Manager Tips & Tricks Videos

Five key tips and tricks to get your started with Performance Manager.

Video: Introducing the B2B Marketing Cloud

Watch this 90 second video to see Performance Manager in action.

Learn more about Performance Manager with Demandbase B2B Marketing Cloud