Tenessa Lochner
Director, Enterprise Marketing & ABM , Demandbase
My passion is to drive business results by executing successful marketing campaigns and events. But I consider myself a bit of a jack of all marketing, having also led content strategy, customer education, lead generation, and ABM certification programs.
Any financial services Sales or Marketing team can transform itself into a center of excellence without much budget thanks to an account-based pilot.
Go ahead, get stronger! B2B marketers see better results with ABM over time than with a traditional approach.
ABM allows you to target the right accounts, while Conversational Marketing gets you a conversation with the buyer. That's why we love Conversational ABM.