Brian Finnerty
Thought Leader, B2B Marketing & Sales Strategy
I'm a B2B specialist with over 20 years of experience leading enterprise Marketing teams. I love figuring out how to scale enterprise Marketing, from brand building to pipeline development and global customer acquisition. As Vice President of Growth Marketing at Demandbase, I was responsible for Demand Generation, Field Marketing, and Customer Marketing. Prior to that, I was a Marketing leader at two ad tech companies, Marin Software and Smaato. And I co-founded an e-learning startup that specialized in software developer training, with a rules-based code judging engine.
Marketing and Sales team unification means they will move as one, seamlessly sharing insights, coordinating every activity, and measuring what matters.
Ready to build your marketing skills? Here's a list of six top-notch (and totally free) learning resources for any B2B marketer.
We’re opening up our ABM Certification program to all at no cost. For every person who gets ABM certified, we’ll donate $1 to United Way, a charity that’s committed to helping communities deal with the impact of COVID-19.
Ever wonder what it's like to be a VP of Marketing? Brian Finnerty, VP of Growth Marketing at Demandbase, spills all the details on a day in the life.