Webinar

Turning Account Intelligence into Action: How Pluralsight uses account insights to drive pipeline and revenue

Learn how Pluralsight’s ABX program exceeded its 2021 revenue goals by injecting data and insights into its demand generation program, content marketing, and field events for its 1:1 and 1:Few segments. In this session you will learn: (1) How, after some false starts in 2020, Pluralsight ABX exceeded 100% of its OKR goals, while doubling program size in 2021 by embracing account intelligence. (2) What you can do to infuse account intelligence in the account selection, demand planning, and field marketing planning processes at your own company. (3) Key account insights to consider in building audiences that are ready to learn and ready to buy.

webinar

Turning Account Intelligence into Action: How Pluralsight uses account insights to drive pipeline and revenue

Learn how Pluralsight’s ABX program exceeded its 2021 revenue goals by injecting data and insights into its demand generation program, content marketing, and field events for its 1:1 and 1:Few segments.

In this session you will learn:
(1) How, after some false starts in 2020, Pluralsight ABX exceeded 100% of its OKR goals, while doubling program size in 2021 by embracing account intelligence.

(2) What you can do to infuse account intelligence in the account selection, demand planning, and field marketing planning processes at your own company.

(3) Key account insights to consider in building audiences that are ready to learn and ready to buy.