Turning account intelligence into action
Today’s B2B buying journeys are almost entirely digital, masking the identities and intentions of accounts and their buying teams until the journey is almost over. The winners in this game will be those who learn to use data and insights to light up the journey and deeply understand their accounts. Want to be one of them?
Join Pete Harris, Marketing Operations Manager at Xceptor as he shares how Xceptor is injecting data and insights into their ABX program to drive pipeline growth. You’ll walk away with practical tips on how to infuse account intelligence into your buying journey so you can engage with audiences that are ready to learn and ready to buy.
Speaker
Marketing Operations Manager, Xceptor
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