There’s something exciting happening in the world of B2B marketing. In the last ten years, we’ve seen a wave of new technology automate and improve certain functions of marketing and sales, from email marketing to social media and digital advertising. But while we’ve gone so far with technology, marketing continues to be a very labor-intensive process, leaving plenty of room for automation and innovation. At Demandbase, our team of Data Scientists and Engineers are tapping into this tremendous opportunity using the most sophisticated data and technology. Our close-knit team works with one of the largest B2B data sets in the world and leverages Artificial Intelligence and Machine Learning to solve the most complex challenges in B2B marketing.
AI and machine learning are only as good as the data that drive them.
Our proprietary database is built on a comprehensive foundation of 1st and 3rd party data and B2B signals. Leveraging sources and methods unique to Demandbase, our growing database is optimized for B2B intelligence.
Building off our industry-leading database, Demandbase’s team of Big Data Engineers and Data Scientists work together to develop and implement the sophisticated AI and machine learning that’s required to turn that data into insights and deliver it in ways marketers can actually see. Here’s how we’re applying AI and machine learning to solve some of the biggest challenges in marketing today:
Insight is only as valuable as the action it enables. With Demandbase AI, big data is used not only to drive insight, but to execute on that insight. Layers of complex machine learning across the entire marketing funnel mean that deep account intelligence drives precise business actions—automated to occur at the right place and time.
Read about our current work: