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Demandbase Technology

Demandbase is committed to solving the greatest challenges
B2B marketers face using the most cutting-edge technology.

Data Science is Redefining B2B Marketing

There’s something exciting happening in the world of B2B marketing. In the last ten years, we’ve seen a wave of new technology automate and improve certain functions of marketing and sales, from email marketing to social media and digital advertising. But while we’ve gone so far with technology, marketing continues to be a very labor-intensive process, leaving plenty of room for automation and innovation. At Demandbase, our team of Data Scientists and Engineers are tapping into this tremendous opportunity using the most sophisticated data and technology. Our close-knit team works with one of the largest B2B data sets in the world and leverages Artificial Intelligence and Machine Learning to solve the most complex challenges in B2B marketing.

Data is the Foundation of our Technology and Innovation

AI and machine learning are only as good as the data that drive them.
Our proprietary database is built on a comprehensive foundation of 1st and 3rd party data and B2B signals. Leveraging sources and methods unique to Demandbase, our growing database is optimized for B2B intelligence.

Precision and Depth for B2b Graphic

Artificial Intelligence and Machine Learning Drive Insights

Building off our industry-leading database, Demandbase’s team of Big Data Engineers and Data Scientists work together to develop and implement the sophisticated AI and machine learning that’s required to turn that data into insights and deliver it in ways marketers can actually see. Here’s how we’re applying AI and machine learning to solve some of the biggest challenges in marketing today:

Identifying the right accounts

  • Supervised Machine Learning
  • Dimensionality Reduction
  • Matrix Factorization Models
  • Link Prediction Models
Researching accounts

  • Named Entity Recognition Models
  • Entity Disambiguation
  • Semi-supervised relation extraction models
Understanding intent

  • Natural Language Processing/Keyword extraction
  • Time series analysis
Recommending content

  • Reinforcement learning
  • Supervised Machine Learning

What We’re Working On

Insight is only as valuable as the action it enables. With Demandbase AI, big data is used not only to drive insight, but to execute on that insight. Layers of complex machine learning across the entire marketing funnel mean that deep account intelligence drives precise business actions—automated to occur at the right place and time.

Read about our current work:

Hear from our Experts

Mapping Demandbase’s Container Journey
Micheal Waltz
Learn how our move to containers has helped us greatly speed up our development process and reduce friction across the entire product and engineering organization. Read more
How Demandbase Learned to Love the Network
Seth Myers, PhD
Networks are messy, but the best marketing and sales teams use their business networks to their advantage. Learn how the team at Demandbase learned to love the network. Read more
Using Machine Learning to Hack a Web Engagement Score
Eric White, PhD
Learn how Machine Learning can help you identify and prioritize the right accounts. Read more
Collection of articles authored for O’Reilly
Aman Naimat
Articles ranging from big data to artificial intelligence to the Internet of Things authored for O’Reilly. Read more
Results

“Demandbase was the first and I believe the most accurate. There are others that at least say they do the same thing but I stick with Demandbase. The accuracy of their data set I find is going to be hard for anyone else to match.”

Renny Fidlon
VP, Marketing
Optymyze
Clear