Demandbase SMART Awards

Celebrating Customers Who Show Us How It’s Done

See 2023 Winners!


Are you a Demandbase customer running circles around your competition?

Want your company to be recognized for your breakthrough ideas, behind-the-scenes expertise, and fanatical obsession with success? We’d love to put your name up in lights. Here’s how.

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We’re looking for winning companies who are crushing pipeline and revenue goals using Smarter GTM™.

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Marketing, sales, and revenue ops stars who are:

  • Focusing on target accounts that are most likely to buy
  • Embracing relevant engagement
  • Gluing marketing and sales together and seeing skyrocketing results
  • Measuring the heck out of all your GTM motions

We know that when you inject Account Intelligence into every step of the buyer journey, you see the right opportunities sooner, progress deals faster, and drive growth further…using fewer resources. We want to hear and celebrate your success!

Keep reading to learn more about our award categories and to submit your nominations.


The nomination window is now closed.

  • The Omni Award: Smarter GTM™ with Account Intelligence: Everyone’s being asked to do more with less, and we’re all expected to still hit our revenue numbers. Problem is growing revenue is hard and getting harder, because tactics that once worked aren’t working like they used to. Buyers have become numb to outreach…until they’re ready to buy. If you’re using Demandbase One™ to hit your pipeline or revenue number using fewer resources, by finding, engaging, and focusing your time and money on the accounts most likely to buy, this award is for you!
  • The Bullseye Award: Smarter Digital Marketing with Demandbase Advertising: Most ad tech is built to sell sneakers to individuals — designed for reach, clicks, high volume/low consideration e-commerce transactions. B2B is different. The B2B sale is way harder. Bigger buying teams. Longer sales cycles. Dozens of touchpoints before the deal is sealed. Demandbase Advertising is the only ad tech designed, built, and optimized for B2B. If you’re using Demandbase Advertising to target smarter, engage with more relevance , and swarm your best opportunities, this award is for you!
  • The Impact Award: Smarter Selling with Demandbase Sales Intelligence: B2B sales is hard and getting harder. The stakes are higher, the competition fiercer. Hunch-based selling just won’t cut it. Buyers expect sellers to be informed and add value at the right time, in the right way. Anything else gets ignored. If you’re using Demandbase Sales Intelligence and are setting an example of how to sell smarter with B2B data, this award is for you!
  • The Insight Award: Smarter Systems with Demandbase Data: Today’s B2B buying journeys are almost entirely digital, masking the identities and intentions of accounts and their buying groups until the journey is almost over. The winners in this game are those who learn to use data and insights to light up the journey and deeply understand their accounts. If you’re infusing world-class data and intelligence into your tech stack with Demandbase Data — whether for data management or to embed data directly into your data lakes or data warehouses — and gaining new insights because of it, this award is for you!


As a winner, you and your organization will gain some serious social capital, and you’ll be expanding your own network along the way — all while giving back to your broader peer-community by sharing your story.

  • The spotlight’s on you! The winners will be highlighted in a press release and featured across multiple channels, including Demandbase’s social media channels.
  • Clear off a shelf in your office! SMART Award-winning companies will receive a beautiful engraved award, which visually symbolizes the excellence you and your team bring to the table using Demandbase One™. Between this and a customized digital badge made just for you and your team, you’ll be able to promote your winner status in-person as well as digitally across all your channels.
  • Community Accolades! All winners will be showcased in the Demandbase Community as part of a featured announcement.


Q. Who’s eligible for the SMART Awards?

A: All Demandbase customers are eligible.

Q: Are there specific awards based upon level?

A: Nope. Any Demandbase customer can be nominated for any award, as long as you fit the category description.

Q: Are these individual or company awards?

A: They’re company awards, but you can brag about them.

Q: Can I submit for more than one award category?

A: Yes! The more the merrier.

Q: What are the award categories?

A: See above.

Q: What’s in it for me?

A: Bragging rights and more. Take a look here.

Q: How are winners selected?

A: Once nominations close, a panel of internal Demandbase judges will select finalists for each award category. Winners will be notified shortly after the selection window closes.

Q: When is the deadline to submit a nomination?

A: The nomination window closes on August 14, 2023.

Q. I still have more questions!

A. Reach out to