SMART Awards

Celebrating Demandbase Fans Who Show Us How It’s Done

Stay tuned for the nomination window for 2023 to be announced!


Are you a Demandbase user running circles around your competition?

Want to be recognized for your breakthrough ideas, behind-the-scenes expertise, and fanatical obsession with success? We’d love to put your name up in lights. Here’s how.

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We’re looking for winners who are spotting opportunities earlier and progressing them faster using Demandbase.

The word 'Boom' in a speech bubble

Marketing, sales, and revenue ops stars who are:

  • Putting an end to spammy outreach
  • Embracing relevant engagement
  • Gluing marketing and sales together and seeing skyrocketing results
  • Measuring the heck out of all your GTM motions

We know that when you inject Account Intelligence into every step of the buyer journey, you see opportunities sooner, progress deals faster, and drive growth further, and we want to hear and celebrate your stories!

Keep reading to learn more about our award categories and submit your nomination.


Nominations are now closed.

  • The Omni Award: Smarter GTM™ with Account Intelligence: While 70% of the buyer journey occurs online and anonymously, buying teams are dropping signals into a digital haystack. With Account Intelligence, you have the two things you need to exploit these clues: access to all that data and a way to spin it into account-level insight.If you’re using Demandbase Account Intelligence to inject relevance into your buyer’s journey — if you’ve ended account blindness, omni-spam, and hunch-based selling — this award is for you!
  • The Orchestra Award: Smarter ABM with ABX Cloud: Account-based experience (ABX) is the next evolution in ABM, focused around the customer experience. ABX uses Account Intelligence and the Engagement Platform to help you orchestrate sales and marketing moves and inject relevance into every step of the B2B buyer’s journey.If you’re using ABX Cloud to raise the ABM bar — no, destroy the bar — this category is for you!
  • The Bullseye Award: Smarter Digital Marketing with Advertising Cloud: Most ad tech is built to sell sneakers to individuals – designed for reach, clicks, high volume/low consideration e-commerce transactions. B2B is different. The B2B sale is way harder. Bigger buying teams. Longer sales cycles. Dozens of touchpoints before the deal is sealed. Demandbase Advertising Cloud is the only adtech platform designed, built, and optimized for B2B.If you’re using Advertising Cloud to advertise smarter, end omni-spam, and swarm your best opportunities, this award is for you!
  • The Impact Award: Smarter Selling with Sales Intelligence Cloud: B2B sales has changed for good. The stakes are higher, the competition fiercer. Hunch-based selling just won’t cut it. Buyers expect sellers to be informed and add value at the right time, in the right way. Anything else is just noise.If you’re using Demandbase Sales Intelligence Cloud to sell smarter, engage more intelligently, and slam dunk your quota, this award is for you!
  • The Insight Award: Smarter Data with Data Cloud: Today’s B2B buying journeys are almost entirely digital, masking the identities and intentions of accounts and their buying teams until the journey is almost over. The winners in this game are those who learn to use data and insights to light up the journey and deeply understand their accounts.If you’re injecting world-class data and intelligence into your tech stack with Demandbase Data Cloud — whether for data management or to embed data directly into your data lakes or data warehouses — and gaining new insights because of it, this award is for you!


As a finalist or a winner, you and your organization will gain some serious social capital, and you’ll be expanding your own network along the way — all while giving back to your broader peer-community by sharing your story.

  • Better practice that pose! As a finalist, you’ll share a video all about what your organization has accomplished and spotlighted on our website.
  • Brace yourself for an influx of connection requests! You’ll be socially promoted across Demandbase’s own network, reaching thousands of connections on our social channels, and you’ll be highlighted in a joint press release, covering all award winners.
  • Clear off a shelf in your office! You’ll need a bit of space for the covetable trophy you’ll receive as an award winner. Between the trophy and your digital badge, you’ll be able to promote your winner status in-person as well as digitally across all your channels.
  • Block your calendar! All winners will be invited to participate in a virtual meet and greet with our executives and the other winners to make new connections, discuss your stories, and learn from one another.


Q. Who’s eligible for the SMART Awards?

A: All Demandbase customers are eligible.

Q: Are there specific awards based upon level?

A: Nope. Any Demandbase customer can be nominated for any award.

Q: Are these individual or company awards?

A: They’re company awards.

Q: What if there was a team involved? Can we all participate in the goodness?

A: Yes! You’ll have an opportunity to nominate other winners in the nomination process.

Q: Can I submit to more than one award category?

A: Yes! The more the merrier.

Q: What are the award categories?

A: Take a look here.

Q: What’s in it for me?

A: Bragging rights and more. Take a look here.

Q: How are winners selected?


  1. Once nominations close, a panel of internal Demandbase judges will select finalists for each award category.
  2. Those finalists will be invited to participate in the final round by creating a video story.
  3. Winners will be selected by your peers in the Demandbase Community where the videos will be posted and voted on. How fun is that?
Q: When is the deadline to submit a nomination?

A: May 31, 2022

Q. I still have more questions!

A. Reach out to