On-Demand Webinar

Unspam Your Brand: Account Intelligence For Smarter GTM

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Spam isn’t just unwanted email. Spam is any uninformed, irrelevant interaction. Spam is talking at people instead of with them. And it doesn’t matter how nice or smart your marketers and salespeople are — if they don’t have Account Intelligence, then they’re doomed to use hunches to drive their interactions. It’s time to stop annoying our buyers and start making the journey smarter.

In this session you will learn learn:

  1. Why GTM fragmentation forces smart people do to stupid things (like spam their buyers).
  2. How to develop your own Account Intelligence strategy and inject relevance into every step of every buying process.
  3. Practical tips and campaign ideas you can implement at your company right away.