One of the most insightful findings from our latest research on ”Uncovering the Truth About Account-Based Strategies in Europe”, was that B2B leaders cited the common challenge of fragmentation caused by data silos, disconnected systems, channels, processes and teams. As such, they struggle to see accounts clearly and engage them effectively.
This emphasizes the need for B2B organisations to change their approach.
Join ABM experts from Demandbase, Infinityn and AVEVA as they explain how to get a clear, holistic view of your accounts and buying teams, and see what matters most to them.
Related content
Join GO London 2025, the premier event for sales and marketing professionals. Equip your team with the tools and insights to fast-track your go-to-market plans!
Join top sales leaders on May 6 for a virtual event on Account-Based Selling. Learn how AI, automation, and multichannel engagement can help you prioritize accounts, personalize outreach, and accelerate deal cycles. Register now!
Learn how AVEVA transforms ABM with Demandbase. Join us May 12-13 in London for expert insights, 1:1 consultations, and exclusive networking!
Join industry experts from Demandbase, EMARKETER, TechTarget, and Ironhorse for a 2-hour virtual summit on data-driven B2B advertising strategies that deliver better ROI on May 20, 2025.