On Demand Virtual Event

Data Champions League: Winning Strategies for B2B Success

Explore the transformative power of data in the realm of B2B

From Hand-off to ‘Orchestrated Team:’ Using Data to Align Sales & Marketing

Traditional go-to-market (GTM) processes are built around the lead who is then passed like a baton from Marketing to Sales. But in every complex B2B deal, there are many buyers involved. You will learn more on:

  • how to partner on the GTM strategy
  • aligning teams using data
  • creating an orchestrated process to close more deals

5 Winning Data Plays for Revenue Growth

It’s time to work smarter, not harder, with your data! In this session, we’ll show you five ways you can apply data to laser-focus your efforts and drive more pipeline. You’ll hear real examples of GTM teams that have found success with harnessing the power of data and learn how to:

  • Create an ICP that is highly tailored to your company with custom data
  • Prioritize your ICP with technographics for better focus and spend
  • Maximize ROI with smarter segmentation in your campaigns
  • Capitalize on accounts that are in-market and showing intent
  • Tie accounts and contacts to website activities for precise targeting and reporting

Want to see Demandbase One™, the Smarter Go-to-Market™ platform, in action?

Demandbase interface graphics