Better data, better marketing: How to win with account intelligence
Get more from your marketing campaigns and ABM efforts with this actionable deep-dive into data best practices for marketers.
We’ll show you the types of account data you can leverage to save time and money, uncover hidden revenue, and accelerate growth—and how you can rightsize it all to fit your organization’s unique needs.
In this webinar, you’ll learn how to:
- Keep up with the constant rate of change of B2B data so your marketing efforts are never wasted
- Identify blind spots in your TAM and uncover new target accounts for your programs
- Create intelligent, segmented campaigns based on competitive intel, complimentary technology, and renewal dates
Speakers
Tom Keefe
Principal GTM Expert
Marc Perramond
VP Product, Account Intelligence Platform
Related content
GO NYC
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
ABM made simple: Start smart with AI
September 30, 2026 — Amsterdam
Join Demandbase to discover practical ways to combine AI and account-based marketing, prioritize the right accounts, and turn buying signals into coordinated action.
Let’s connect at MAICON
October 13-15, 2026 — Cleveland, OH
Join us to see how AI-driven GTM teams turn pipeline goals into measurable revenue impact.
Join Demandbase, Schoox, and CaseIQ to learn intent scoring, AI outreach, and ABM workflows that turn outbound sales into pipeline.
We have updated our Privacy Notice. Please click here for details.