Better data, better marketing: How to win with account intelligence
Get more from your marketing campaigns and ABM efforts with this actionable deep-dive into data best practices for marketers.
We’ll show you the types of account data you can leverage to save time and money, uncover hidden revenue, and accelerate growth—and how you can rightsize it all to fit your organization’s unique needs.
In this webinar, you’ll learn how to:
- Keep up with the constant rate of change of B2B data so your marketing efforts are never wasted
- Identify blind spots in your TAM and uncover new target accounts for your programs
- Create intelligent, segmented campaigns based on competitive intel, complimentary technology, and renewal dates
Speakers
Tom Keefe
Principal GTM Expert
Marc Perramond
VP Product, Account Intelligence Platform
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