Demandbase Demandbase

Award-Winning ABM: Strategies to Reach and Influence Key Decision Makers

On-Demand Webinar


ZS, a global technology and consulting firm, had one big problem: executive awareness.

To tackle this problem, ZS partnered with B2B demand marketing agency Quarry to launch a 1:Few ABM campaign aimed at reaching executive change-makers at top client accounts.

Hear from ZS and Quarry on how they cultivated executive relationships, achieved 100% engagement at top accounts, and built their brand awareness.

Watch now to:

  • Discover how ZS and Quarry pioneered a new business-to-ecosystem (B2E) framework to get on the radar of top decision makers at key accounts
  • Learn how to create a 1:Few insight-based messaging strategy and account-based campaign plan
  • Uncover the 7 lessons learned to help you get started with your own 1:Few campaign quickly
  • Hear the impressive results that landed them multiple awards

Speakers

Jennifer Hughes

Jennifer Hughes

Principal Digital Expert, Demandbase

Megan Wolfe

Megan Wolfe

Managing Director, Portfolio and Campaign Marketing, ZS

Alison Spehar

Alison Spehar

Sr. Director, Demand Marketing Strategy, Quarry

Related content

GO NYC 2025

October 7, 2025 — New York

Join marketing and sales leaders at Demandbase GO NYC (Oct 7, 2025) to master account-based strategies, drive pipeline growth, and network with B2B experts at The William Vale in Brooklyn.

Join Demandbase’ CEO and Chief R&D Officer to discover how AI agents automate sales intelligence and enable hyper-personalized, account-based GTM for scalable revenue growth

Join Salesforce and Demandbase experts on June 18, 2025, to discover how to create a culture of continuous improvement in your sales processes. Learn practical strategies to optimize workflows, implement feedback loops, and drive sustainable revenue growth.

June 2025 Customer Office Hours

June 20, 2025 — Virtual

Join our experts for best practices for orchestration – automations & audiences within the DB1 for Marketing platform.