Award-winning ABM: Strategies to reach and influence key decision makers

ZS, a global technology and consulting firm, had one big problem: executive awareness.

To tackle this problem, ZS partnered with B2B demand marketing agency Quarry to launch a 1:Few ABM campaign aimed at reaching executive change-makers at top client accounts.

Hear from ZS and Quarry on how they cultivated executive relationships, achieved 100% engagement at top accounts, and built their brand awareness.

Watch now to:

• Discover how ZS and Quarry pioneered a new business-to-ecosystem (B2E) framework to get on the radar of top decision makers at key accounts
• Learn how to create a 1:Few insight-based messaging strategy and account-based campaign plan
• Uncover the 7 lessons learned to help you get started with your own 1:Few campaign quickly
• Hear the impressive results that landed them multiple awards