Award-winning ABM: Strategies to reach and influence key decision makers
ZS, a global technology and consulting firm, had one big problem: executive awareness.
To tackle this problem, ZS partnered with B2B demand marketing agency Quarry to launch a 1:Few ABM campaign aimed at reaching executive change-makers at top client accounts.
Hear from ZS and Quarry on how they cultivated executive relationships, achieved 100% engagement at top accounts, and built their brand awareness.
Watch now to:
- Discover how ZS and Quarry pioneered a new business-to-ecosystem (B2E) framework to get on the radar of top decision makers at key accounts
- Learn how to create a 1:Few insight-based messaging strategy and account-based campaign plan
- Uncover the 7 lessons learned to help you get started with your own 1:Few campaign quickly
- Hear the impressive results that landed them multiple awards
Speakers
Jennifer Hughes
Principal Digital Expert, Demandbase
Megan Wolfe
Managing Director, Portfolio and Campaign Marketing, ZS
Alison Spehar
Sr. Director, Demand Marketing Strategy, Quarry
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