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2023 Magic Quadrant for Account-Based Marketing

2023 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms

Gartner® Acknowledges Demandbase as One of the Two Recognized Leaders in the 2023 Magic Quadrant™ for Account-Based Marketing (ABM) Platforms.


For the third time, Demandbase was named a Leader in the Gartner® Magic Quadrant™ for ABM platforms!

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  • An overview of the ABM market
  • Deeper understanding of the growing importance of ABM solutions
  • An objective evaluation of vendors by capabilities and vision
  • Demandbase’s strengths and cautions among other evaluated vendors and choose the vendor that suits your needs the best

Gartner named Demandbase a Leader among the evaluated ABM vendors in the 2023 Magic Quadrant for Account-Based Marketing (ABM) Platforms.

In the Gartner ABM Magic Quadrant™ report, ABM vendors are evaluated across two axes: Ability to Execute and Completeness of Vision. Demandbase is positioned in the Leaders’ Quadrant.

Read the Magic Quadrant™ report today to:
  • Receive an objective overview of account-based marketing (ABM) platform vendors in the market
  • Gain a deeper understanding of how an ABM solution can improve alignment of marketing, sales, and revops teams
  • Read about Demandbase’s strengths and cautions among other evaluated vendors in the ABM space and choose the vendor that best fits your goals

Gartner, Magic Quadrant™ for Account-Based Marketing Platforms, Ray Pun, Christy Ferguson, Jeff Goldberg, Julian Poulter, Jennifer Silverstein, 30 October 2023.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Demandbase.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

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