About the guest Jake Sorofman is the Chief Marketing Officer at Visier. Previously, Jake was president of MetaCX, an early stage SaaS company transforming CRM and customer success with a platform for defining and measuring value in stakeholder relationships; CMO of Pendo, the leading product analytics and digital adoption platform; and chief of research at Gartner, where he advised and published on CMO and customer experience topics. His writing has appeared in dozens of publications, including Forbes, Inc., and Harvard Business Review. He holds a BA in English and Political Science from University of New Hampshire, an MBA from Bentley, an MA in Liberal Studies from University of North Carolina at Asheville, and a USCG 50 Ton Master Captain’s License. Connect with Jake on LinkedIn
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