Demandbase Monthly Newsletter The Smarter GTM Content Cafe™ August 2023 A Shot of Espresso: 3 powerful quotes from this month’s featured content “If you want to know whether an ‘AI app’ is real, dig behind the marketing claims to see if there’s any differentiation. Is the technology really powered by AI? Was the AI necessary? Did it make the offering better? Or is it marketing fluff or something that will be free in Gmail or Outlook?” Read the blog “By tracking the intent of existing clients, companies can identify potential upsell or cross-sell opportunities and be aware of when clients might be at risk of churn or researching competitors.” Read the blog “Don’t spend too much time with customers not in your ICP, but rather focus on a smaller number of prospects serious about making a change from their current state. . What moves the needle is finding the pain early in the discovery process, adding value specific to them, and creating a sense of urgency around making the change. ” Read the eBook Blogs Blog Account Intelligence Kiara Curet 6 mins read Demystifying Intent: Understanding Its Definition & Significance in Sales In our third series installment, VP of EMEA Paul Gibson and Sr. Sales Engineer Matt Cheeseman discuss intent... Blog Inside Demandbase Gabe Rogol 6 mins read AI: Promise or Hype? Gabe on GTM: Part 2 of a 2 part series on coming sea changes. This one is about... Video Video DB Live 29 mins binge Growthbusters — Hunters vs Farmers In the fifth episode of our Growthbusters series, host Paul Gibson is joined by guest Melissa Mawby as... eBook eBook Sales Productivity Hard Times? Double Down! Top Women in Sales Reveal Their Secrets to Navigating a Downturn Podcast Play Podcast Episode Podcast Smarter GTM Ingredients for Great GTM Sunny Side Up Go Ahead, Demand More Learn more about Demandbase and ABM Day in the Life of Sales Persona Read more Sales Hacks for Effective Sales Teams Read more 15 Questions To Ask When Vetting A Sales Intelligence Vendor Read more The Sales Intelligence Cloud Playbook Read more Find past issues of the newsletter here.