Leading Account-Based Marketing
Technology Companies Create
the ABM Leadership Alliance

Oracle Marketing Cloud, Optimizely, Bizible, Radius, Get Smart Content and LookBookHQ
Join Demandbase to Help B2B Marketers Create High-Performing ABM Strategies

SAN FRANCISCO, April 21, 2016 — Demandbase, the leader in Account-Based Marketing (ABM), today announced the inception of the ABM Leadership Alliance. The Alliance brings together the leading ABM-focused technology and data vendors with the goal of educating B2B marketers about developing and deploying a successful ABM strategy, including how to create the right technology stack to help scale and automate their efforts.

ABM has quickly become the primary go-to-market strategy for leading B2B companies. The SiriusDecisions’ 2016 State of Account-Based Marketing, also released today, revealed that more than 70 percent of B2B companies are focused on driving ABM programs. Yet, as ABM adoption has soared and new technologies have emerged to help scale the strategy, there is a growing need for clarity around the best approach, the best combination of available technologies and how to deploy ABM within organizations.

“The adoption of ABM continues to accelerate across industries. But as more and more companies move from evaluation to implementation, there is ongoing uncertainty about best practices in ABM and how to scale a company’s Account-Based Marketing effort,” said Peter Isaacson, CMO of Demandbase. “The sheer volume of marketing technology options available leaves B2B marketers unsure about which steps to take to begin developing an ABM Strategy. This group of experts will provide B2B marketers with guidance and oversight on how to leverage technology to create a high performing ABM plan.”

The ABM Leadership Alliance’s first initiative is the release of a new e-book, Building an Account-Based Marketing Technology Stack. The e-book outlines the key technologies that make up an ABM stack, factors to consider when evaluating technology options, and analysis of how each of the layers can help marketers identify, attract, engage, convert and measure activities with their target accounts.

B2B marketing experts from the ABM Leadership Alliance will discuss how to scale an ABM strategy through technology during a panel at Demandbase’s Marketing Innovation Summit for B2B, held today in San Francisco. Attendees will learn how to navigate the marketing technology landscape and gain a deeper understanding of the key technologies to deploy in order to make their ABM strategy a success.

About the ABM Leadership Alliance

The ABM Leadership Alliance is a national organization focused on educating B2B marketers about developing and deploying a successful ABM strategy. The Alliance demystifies the many ABM technology options available and provides B2B marketers with guidance on how to create the right technology stack to scale and automate their efforts. Comprised of leading ABM-focused technology and data vendors, this consortium includes experts from Bizible, Demandbase, Get Smart Content, LookBookHQ, Optimizely, Oracle Marketing Cloud and Radius, among others.]]>

The #ABMAlliance: @OracleMktgCloud @Demandbase @Optimizely @Bizible @Radius @GetSmartContent @LookBookHQ https://ctt.ec/f5Kxa

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About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit www.demandbase.com or follow the company on Twitter @Demandbase.

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Margo Mendez-Penate