SAN FRANCISCO, April 21, 2016 — Demandbase, the leader in Account-Based Marketing (ABM), today announced the inception of the ABM Leadership Alliance. The Alliance brings together the leading ABM-focused technology and data vendors with the goal of educating B2B marketers about developing and deploying a successful ABM strategy, including how to create the right technology stack to help scale and automate their efforts.
ABM has quickly become the primary go-to-market strategy for leading B2B companies. The SiriusDecisions’ 2016 State of Account-Based Marketing, also released today, revealed that more than 70 percent of B2B companies are focused on driving ABM programs. Yet, as ABM adoption has soared and new technologies have emerged to help scale the strategy, there is a growing need for clarity around the best approach, the best combination of available technologies and how to deploy ABM within organizations.
“The adoption of ABM continues to accelerate across industries. But as more and more companies move from evaluation to implementation, there is ongoing uncertainty about best practices in ABM and how to scale a company’s Account-Based Marketing effort,” said Peter Isaacson, CMO of Demandbase. “The sheer volume of marketing technology options available leaves B2B marketers unsure about which steps to take to begin developing an ABM Strategy. This group of experts will provide B2B marketers with guidance and oversight on how to leverage technology to create a high performing ABM plan.”
The ABM Leadership Alliance’s first initiative is the release of a new e-book, Building an Account-Based Marketing Technology Stack. The e-book outlines the key technologies that make up an ABM stack, factors to consider when evaluating technology options, and analysis of how each of the layers can help marketers identify, attract, engage, convert and measure activities with their target accounts.
B2B marketing experts from the ABM Leadership Alliance will discuss how to scale an ABM strategy through technology during a panel at Demandbase’s Marketing Innovation Summit for B2B, held today in San Francisco. Attendees will learn how to navigate the marketing technology landscape and gain a deeper understanding of the key technologies to deploy in order to make their ABM strategy a success.
Demandbase, the leader in Account-Based Marketing, enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. The Demandbase B2B Data Cloud is the definitive B2B database and technology for targeting accounts and specific segments within those accounts. The B2B Data Cloud supports customers across their existing, full marketing technology stack and powers The Demandbase B2B Marketing Cloud, which is one of the only subscription-based ad targeting and web personalization solutions that lets marketers connect campaigns directly to revenue. The B2B Marketing Cloud is powered by patented technology, which allows companies to identify the accounts they value most and personalize their digital marketing efforts to them. With Demandbase, businesses can target, engage, convert and retain the customers that matter most to their bottom line. Enterprise leaders and high-growth companies such as Adobe, Salesforce.com, Box, CSC, DocuSign, Dell and others use Demandbase to drive Account-Based Marketing and maximize their marketing performance. More information can be found at https://www.demandbase.com or by following the company on Twitter @Demandbase.
The ABM Leadership Alliance is a national organization focused on educating B2B marketers about developing and deploying a successful ABM strategy. The Alliance demystifies the many ABM technology options available and provides B2B marketers with guidance on how to create the right technology stack to scale and automate their efforts. Comprised of leading ABM-focused technology and data vendors, this consortium includes experts from Bizible, Demandbase, Get Smart Content, LookBookHQ, Optimizely, Oracle Marketing Cloud and Radius, among others.