Demandbase Included in 2021 Gartner^® Market Guide for Revenue Data Solutions

SAN FRANCISCO, CA
November 12, 2021

Demandbase, the B2B go-to-market leader, today announced it has been identified as a Representative Vendor in the 2021 Gartner Market Guide for Revenue Data Solutions.[1] According to this report “revenue data solutions provide actionable context about customers and prospects, making planning, acceleration and engagement activities more effective.” As per this report, the six key factors that differentiate most vendors are data sources, intent data, predictive analytics, customization, integration and privacy.

“We’re really honored to be identified by Gartner in this Market Guide report,” said Jon Miller, chief marketing and product officer at Demandbase. “We believe that the value of revenue data solutions in the B2B world has become abundantly clear, and Demandbase is one of the few vendors that delivers extensive breadth and depth in both data and functionality. We’re constantly working toward expanding all of this even more and continuing to give customers the most premium solution available on the market.”

According to this report:

• One of the strategic planning assumptions is “by 2024, early adoption of RDS will propel progressive B2B organizations to achieve growth at three times that of those who delay.”
• The adoption of revenue operations will become more common.
• Intent data and other behavioral components will increase in value.
• Revenue data solutions (RDS) have progressed considerably in the last few years, moving from commoditized contact/company data enrichment and cleanup into predictive and multi-sourced solutions for actionable customer context across commercial silos.

To learn more or request a demo, visit here.

*Gartner, “Market Guide for Revenue Data Solutions,” Tom Cosgrove, Jeffrey Cohen, September 29, 2021.

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About Demandbase
Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. We combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. 

About InsideView
InsideView, a Demandbase company, is transforming the way B2B companies go-to-market. Our AI-based B2B data and sales intelligence platform helps businesses understand and engage the right buyers, and manage customer data quality. InsideView’s data expertise and best-in-class customer support are trusted by the world’s best performing companies. For more information, visit InsideView at www.InsideView.com, LinkedIn, Twitter, or read the InsideView blog.

About DemandMatrix
DemandMatrix, a Demandbase company, is transforming the way B2B companies go-to-market with data. DemandMatrix is a leader in Technographics and go-to-market intelligence that helps B2B marketing and sales teams identify and target the right accounts. Our data and intelligence power some of the world’s most innovative technology companies. For more information about DemandMatrix, visit us at: www.demandmatrix.com or Twitter.

Media Contact
Kristin Hege | PR@demandbase.com | 480.540.6496