B2B Powerhouse Is Only ABM Vendor to be Included on the Vendor Selection Matrix by Research in Action
SAN FRANCISCO, CAMarch 25, 2022 – Demandbase, the Smarter GTM™ company for B2B brands, today announces that it has been named by Research in Action as a top global marketing automation vendor for 2022 on its Vendor Selection Matrix™. The top vendors are chosen for product, company, and service quality based on feedback from 1,500 buyer companies. Demandbase was given the highest possible rating for its price/value ratio and awarded particularly high marks for its innovation and differentiation, as well as its outstanding recommendation index of 98%.
Demandbase announces that it has been named by Research in Action as a top global marketing automation vendor for 2022 on its Vendor Selection Matrix™. Learn more: https://bit.ly/3ujZmkY
“The Engagement Management Landscape is emerging. The naming of Demandbase as a (highly) suitable MAP by many respondents is an example of the merging of MAP for demand gen and ABM,” says Peter O’Neill, research director for Research in Action. He went on to note that, “More mature teams, prompted by industry or professional experience, recognize that marketing’s role must move from supporting transactions to managing relationships with prospects, and with customers; this functionality is found in more mature MAP solutions or from vendors coming from adjacent markets, such as Account-Based Marketing, where these needs are also important.”
Demandbase has evolved over the years to become a truly comprehensive go-to-market (GTM) platform that uses Account Intelligence to inform and add relevance to all stages of the buyer journey. The platform, which also enables automation and orchestration across channels and systems, helps B2B organizations defragment their GTM, so they can see target accounts clearly, and engage them intelligently. Its unique combination of proprietary technology and robust data sources give customers the ability to identify opportunities earlier, progress deals faster, and drive growth.
“As noted in the Research in Action report, marketing automation platforms have changed dramatically over time in response to market needs,” says Brewster Stanislaw, chief product officer of Demandbase. “Demandbase pioneered ABM and we’ve been leading its convergence with marketing automation. In truth, our evolved platform goes far beyond automation, giving revenue teams everything they need to win in B2B sales and marketing. We’re proud to be part of this report and we’re committed to leading from the front to drive customer value as solutions for marketers and sellers continue to consolidate.”
The Vendor Selection Matrix is primarily a survey-based methodology for vendor evaluation in which 63% of the evaluation is based on a survey of enterprise IT and business decision-makers and 37% on the analyst’s judgment. The analyst’s input is fed by a combination of intensive interviews with software or services vendors and their clients, plus their informed, independent point-of-view as an analyst.
To learn more about Demandbase, or to see an on-demand demo, please visit https://www.demandbase.com/webinar/ondemand-demo/.
Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.
Kristin Hege | PR@demandbase.com | 480.540.6496
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