Engineering and Marketing Industry Veteran Will Lead B2B Innovation for Demandbase
SAN FRANCISCO, Feb. 25, 2016 — Demandbase, the leader in Account-Based Marketing (ABM), today announced that George Rekouts has joined as Senior Vice President (SVP) of Engineering. Rekouts brings extensive experience running engineering teams in the marketing ecosystem, having held leadership positions at a variety of companies including xAd, Efficient Frontier, Adobe, MediaPlex and Value Click.
Demandbase offers the only comprehensive set of marketing solutions built for the account-based needs of B2B. The technology has been adopted by hundreds of leading enterprises and includes a programmatic advertising platform, personalization solutions that integrate into more than 40 marketing and CRM solutions, and a robust data model that enables account-based measurement across the entire funnel. According to a poll from SiriusDecisions, B2B marketers now view ABM as a must-have with 92% saying ABM was “extremely” or “very” important to their overall marketing efforts.
“Demandbase has reached significant scale in the marketplace and is the clear leader in B2B technology innovation,” said George Rekouts, SVP of Engineering at Demandbase. “I’m looking forward to driving additional software advances and new product offerings that will benefit Demandbase’s worldwide customer base.”
Demandbase continues to drive ABM product innovation for B2B marketers. Today’s announcement follows the company’s launch of their B2B data cloud platform in November, which allows customers to leverage an open data model that connects into hundreds of ad exchanges, marketing technologies and CRM systems. As a result, marketers can deliver more effective advertising, personalization and sales programs.
“By bringing George on board to guide our engineering efforts, we are better positioned than ever before to lead the industry in ABM innovation,” said Chris Golec, founder and CEO of Demandbase. “His expertise and leadership skills in executing high-quality software efficiency will be instrumental in helping us build technology that has an impact on everything from advertising to marketing to CRM and mobile.”
Demandbase, the leader in Account-Based Marketing, enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. The Demandbase B2B Data Cloud is the definitive B2B database and technology for targeting accounts and specific segments within those accounts. The B2B Data Cloud supports customers across their existing, full marketing technology stack and powers The Demandbase B2B Marketing Cloud, which is the only subscription-based ad targeting and web personalization solution that lets marketers connect campaigns directly to revenue. The B2B Marketing Cloud is powered by patented technology, which allows companies to identify the accounts they value most and personalize their digital marketing efforts to them. With Demandbase, businesses can target, engage, convert and retain the customers that matter most to their bottom line. Enterprise leaders and high-growth companies such as Adobe, Salesforce.com, Box, CSC, DocuSign, Dell and others use Demandbase to drive Account-Based Marketing and maximize their marketing performance. More information can be found at https://www.demandbase.com.
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