Demandbase Names George Rekouts as SVP of Engineering

Engineering and Marketing Industry Veteran Will Lead B2B Innovation for Demandbase

SAN FRANCISCO, Feb. 25, 2016 — Demandbase, the leader in Account-Based Marketing (ABM), today announced that George Rekouts has joined as Senior Vice President (SVP) of Engineering. Rekouts brings extensive experience running engineering teams in the marketing ecosystem, having held leadership positions at a variety of companies including xAd, Efficient Frontier, Adobe, MediaPlex and Value Click.

Demandbase offers the only comprehensive set of marketing solutions built for the account-based needs of B2B. The technology has been adopted by hundreds of leading enterprises and includes a programmatic advertising platform, personalization solutions that integrate into more than 40 marketing and CRM solutions, and a robust data model that enables account-based measurement across the entire funnel. According to a poll from SiriusDecisions, B2B marketers now view ABM as a must-have with 92% saying ABM was “extremely” or “very” important to their overall marketing efforts.

“Demandbase has reached significant scale in the marketplace and is the clear leader in B2B technology innovation,” said George Rekouts, SVP of Engineering at Demandbase. “I’m looking forward to driving additional software advances and new product offerings that will benefit Demandbase’s worldwide customer base.”

Demandbase continues to drive ABM product innovation for B2B marketers. Today’s announcement follows the company’s launch of their B2B data cloud platform in November, which allows customers to leverage an open data model that connects into hundreds of ad exchanges, marketing technologies and CRM systems. As a result, marketers can deliver more effective advertising, personalization and sales programs.

“By bringing George on board to guide our engineering efforts, we are better positioned than ever before to lead the industry in ABM innovation,” said Chris Golec, founder and CEO of Demandbase. “His expertise and leadership skills in executing high-quality software efficiency will be instrumental in helping us build technology that has an impact on everything from advertising to marketing to CRM and mobile.”

To learn more about Demandbase, visit or follow us on twitter @Demandbase.

@Demandbase welcomes George Rekouts as SVP of Engineering to help drive efforts in

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About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

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