Demandbase Names Alan Fletcher as Chief Product Officer and Aman Naimat as Senior Vice President of Technology

SAN FRANCISCO – Sep. 21, 2016 – Demandbase, the recognized leader in Account-Based Marketing (ABM), today announced that Alan Fletcher was appointed to Chief Product Officer (CPO) and Aman Naimat to Senior Vice President (SVP) of Technology. Fletcher and Naimat, both seasoned Oracle executives, served together as co-founders of data science company Spiderbook, which was acquired by Demandbase in June 2016. Demandbase is leveraging Spiderbook’s machine learning and artificial intelligence expertise to offer the only end-to-end ABM platform for B2B marketers – helping companies identify, target, engage and sell to target accounts. In their new roles, Fletcher and Naimat will drive Demandbase’s product innovation forward as the company scales, ensuring Demandbase’s continued leadership position in the Account-Based Marketing category.

Demandbase offers the only comprehensive set of marketing solutions built for Account-Based Marketing. Adopted by hundreds of leading enterprises and integrated into more than 50 marketing and CRM solutions, Demandbase makes it possible for B2B companies to identify and target high-value accounts and then market and engage with them across the entire funnel. In addition, with the Spiderbook acquisition, Demandbase can now use machine learning and data science at scale to analyze billions of web pages for signals that map to keywords, interests and profiles of its customers’ target accounts.

“As we continue to advance our ABM solution and deliver innovative technology to market, Alan and Aman bring a range of knowledge and experience that will aid us in creating future product solutions for our customers,” said Chris Golec, Founder and CEO of Demandbase. “Their combined track record of application development and product commercialization at a global level will accelerate the use of machine learning and artificial intelligence within our ABM platform.”

Before serving in his previous role as co-founder and CEO at Spiderbook, Fletcher spent 25 years in executive level product roles at companies like Rimini Street and Oracle. Throughout his career, Fletcher has facilitated corporate success at global levels in both large and small companies with special expertise in improving operations, creating strategies to achieve company vision and building and enhancing customer relationships.

“ABM is still developing as a category, and there is a tremendous amount of innovation that will continue to transform B2B marketing,” said Alan Fletcher, Chief Product Officer at Demandbase. “After seeing Demandbase’s dominant presence within the ABM category firsthand, I am looking forward to helping Demandbase continue our leadership in product development and innovation.”

Naimat served in a number of roles before co-founding Spiderbook and serving as the company’s CTO, including previous positions in engineering and product management at Oracle. Naimat earned an M.S. in computer science with research focused in artificial intelligence and natural language understanding from Stanford University. As SVP of Technology at Demandbase, he will be responsible for developing Demandbase’s artificial intelligence platform for the next-generation of marketing.

“Knowing the wide range of opportunities available to businesses today through the implementation of AI technology, I’m excited to be leading Demandbase’s charge in making AI solutions readily available to B2B marketers,” said Aman Naimat, SVP of Technology at Demandbase. “I look forward to collaborating with Demandbase’s team of world-class data scientists and engineers in defining B2B marketing solutions that take advantage of machine learning, AI and Big Data.”

With these new appointments, Demandbase will continue to focus on ABM product innovation for B2B marketers. In addition to the company’s recent acquisition of Spiderbook, Demandbase acquired data-as-a-service company WhoToo in 2015 to broaden the company’s product offering suite. To learn more about Demandbase, visit or follow us on twitter @Demandbase.

Demandbase, the leader in Account-Based Marketing (ABM), has been introducing ABM solutions to the market since 2011. The company offers the only end-to-end ABM platform— account identification, account-based advertising, B2B website personalization, account-based marketing automation, sales insights and integrations into CRM so that ABM results are optimized around sales activity. The Demandbase B2B Marketing Cloud is the only subscription-based ad targeting and web personalization solution that let marketers connect campaigns directly to revenue. The B2B Marketing Cloud is powered by patented technology, which allows companies to identify in real-time the accounts they value most and personalize their digital marketing efforts to them. Enterprise leaders and high-growth companies such as Adobe, GE,, Oracle, Box, CSC, DocuSign, Dell and others use Demandbase to drive ABM and maximize their marketing performance. The company was named a Gartner Cool Vendor for Tech Go-To Market in 2016. More information can be found at or by following the company on Twitter @Demandbase.

.@Demandbase appoints Spiderbook co-founders Alan Fletcher & Aman Naimat to CPO and SVP of Technology ( )

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About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

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