Demandbase Hires Avanish Sahai as Chief Product Officer

Salesforce, Oracle Veteran To Lead Product Vision and Innovation

SAN FRANCISCO — May 1, 2014 — Demandbase, Inc., the leader in B2B targeting and personalization, today announced that Avanish Sahai has joined the company as Chief Product Officer. As CPO, Sahai will be responsible for the company’s overall product vision, strategy and innovation, as well as leading Demandbase’s technology partner strategy. Prior to joining Demandbase, Sahai served as Global Vice President, ISVs and Channels at, where he helped establish and scale the company’s B2B apps marketplace, AppExchange, to more than $1 billion in ecosystem revenues.

“Avanish has the unique combination of engineering and business skills to guide both our product development and partner go-to market strategy,” said Chris Golec, CEO, Demandbase. “As an early adopter of the AppExchange platforms, we had worked closely with Avanish and were impressed with his technical aptitude, market development expertise and focus on innovation. He is the right executive to lead the development of our platform that spans advertising, marketing and CRM solutions.”

Prior to Salesforce, Sahai served in executive roles with multiple early stage technology companies, including BDNA, Cogency, Blazent and Impresse. Prior to these positions, he was a management consultant at McKinsey, where he spearheaded the company’s Software and Services practice. A technology veteran of more than 20 years, he began his career at Oracle in engineering and product management. Sahai holds an M.B.A. from UCLA, and a master’s of science in computer engineering from Boston University.

“I have watched Demandbase consistently execute on its vision to make B2B marketing more intelligent, targeted, and aligned with the sales organization, and I look forward to driving further innovation on the platform, ” said Sahai. “With the convergence of marketing and ad tech, companies will be able to align marketing and sales initiatives, and I am confident that Demandbase will be the platform that will completely change the way that B2B marketers target, engage and sell to other businesses.”

To learn more about Demandbase, visit

About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

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