Demandbase Hires Avanish Sahai as Chief Product Officer

Salesforce, Oracle Veteran To Lead Product Vision and Innovation

SAN FRANCISCO — May 1, 2014 — Demandbase, Inc., the leader in B2B targeting and personalization, today announced that Avanish Sahai has joined the company as Chief Product Officer. As CPO, Sahai will be responsible for the company’s overall product vision, strategy and innovation, as well as leading Demandbase’s technology partner strategy. Prior to joining Demandbase, Sahai served as Global Vice President, ISVs and Channels at, where he helped establish and scale the company’s B2B apps marketplace, AppExchange, to more than $1 billion in ecosystem revenues.

“Avanish has the unique combination of engineering and business skills to guide both our product development and partner go-to market strategy,” said Chris Golec, CEO, Demandbase. “As an early adopter of the AppExchange platforms, we had worked closely with Avanish and were impressed with his technical aptitude, market development expertise and focus on innovation. He is the right executive to lead the development of our platform that spans advertising, marketing and CRM solutions.”

Prior to Salesforce, Sahai served in executive roles with multiple early stage technology companies, including BDNA, Cogency, Blazent and Impresse. Prior to these positions, he was a management consultant at McKinsey, where he spearheaded the company’s Software and Services practice. A technology veteran of more than 20 years, he began his career at Oracle in engineering and product management. Sahai holds an M.B.A. from UCLA, and a master’s of science in computer engineering from Boston University.

“I have watched Demandbase consistently execute on its vision to make B2B marketing more intelligent, targeted, and aligned with the sales organization, and I look forward to driving further innovation on the platform, ” said Sahai. “With the convergence of marketing and ad tech, companies will be able to align marketing and sales initiatives, and I am confident that Demandbase will be the platform that will completely change the way that B2B marketers target, engage and sell to other businesses.”

To learn more about Demandbase, visit

About Demandbase

Demandbase is the first targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Demandbase’s patented identification technology bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit

Media Contact:
Jennifer Conway