Demandbase Celebrates Big Q3 Wins with Customers ADP, VSP Vision Care, and MarketSource

Welcomes New Customers Aptitude, Securian Financial, and Additional Marquee Clients

(SAN FRANCISCO – Oct 17, 2023) — Demandbase, the leader in AI-driven account-based go-to-market (GTM), today announces Q3 customer wins including important renewals and upsells, new relationships, and customer achievements. This quarter, Demandbase earned contract renewals and/or expansions with numerous high profile customers including ADP and welcomed new clients such as Aptitude, Computer Generated Solutions, and Securian Financial

Demandbase also proudly highlights the remarkable successes of its customers, as evidenced by their outstanding results. 

VSP Vision Care boosts account engagement while saving budget with Demandbase One™ orchestration and advertising

One of the first advertising campaigns VSP® Vision Care ran with Demandbase delivered impressive results and saw them spending less than they had on similar strategies in the past. Marketing Program Manager Lynne Skyrme credits those results and the saved budget to the ability to be very specific with who they wanted to target, and having the right message targeted to the right people at the right accounts.

They ran the campaign across different business units for almost three months, achieving impressive results: 

  • Reached 93% of targeted accounts
  • 56% clicked on the ad
  • 63% visited their site

In addition, the company is starting to use Demandbase to improve customer retention and is making more informed, data-driven decisions. Lynne puts it this way, “Demandbase is helping us tie together data from various systems to understand overall what’s happening with an account. And that’s helping us make smarter business decisions.”

(Read full case study.)

MarketSource builds brand awareness, exceeds advertising benchmarks, and moves accounts through their funnel with Demandbase One™

MarketSource is a sales acceleration company focused on delivering better outcomes for many of the world’s most iconic brands. As such, their own brand is often hidden behind their customers’ and one of their first goals as they embarked on their account-based marketing journey was to increase their own brand awareness.  

They started small, experimenting with display advertising. It was so successful they expanded to more segments and aligned their campaigns to journey stages, generating results like these:

  • Exceeded all advertising benchmarks — lift, visits, clicks, and more — in some cases doubling click-through rates as compared to the benchmarks
  • Moved 100% of accounts at least one stage forward in the pipeline
  • Drove high adoption and alignment across sales and marketing

Head of Marketing, Karen Salamone, summed up the impact this way, “If you took Demandbase away, we wouldn’t be able to dynamically segment our customers or have the insights to make intelligent decisions about our marketing and sales strategy.”

(Read full case study.)

Additional Awards and Momentum

Punctuating this quarter’s success, Demandbase earned International Business “Stevie” awards for Best B2B Product of the Year and Best Customer Service Department of the Year, and was named a Gartner® Peer Insights™ 2023 Customers’ Choice based on feedback and ratings from its customers. See the full report to learn more.

For more information about how other customers are winning with Demandbase, visit here

Demandbase Celebrates Big Q3 Wins with Customers ADP, VSP Vision Care, and MarketSource
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About Demandbase
Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. We combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey.

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