Demandbase Announces the Fourth Annual Marketing Innovation Summit

Artificial Intelligence Expert Mark Patel and Dear World Founder
Robert Fogarty to keynote the event April 5-6, 2017 at Pier 27 in San Francisco

SAN FRANCISCO – Jan. 10, 2017 – Demandbase, the leader in Account-Based Marketing (ABM), today announced that Mark Patel of McKinsey & Company and Robert Fogarty of Dear World will be keynote speakers at the fourth annual Marketing Innovation Summit taking place April 5-6 at Pier 27 in San Francisco. Called the ‘ABM event of the year’, this premier thought leadership conference brings together more than 700 B2B marketers and industry influencers for two days of educational, hands-on sessions, inspiring keynotes, and unmatched networking opportunities. Oracle Marketing Cloud has signed on as the platinum sponsor for the second year in a row.

Mark Patel is a partner at McKinsey & Company and one of the leading authorities on Artificial Intelligence (AI). For more than a decade, he has offered advisory support to high-tech, semiconductor, and industrial companies and believes passionately in the impact of the Internet of things, digital and analytics in shaping the next level of productivity and innovation. Mark will share his vision for how AI will shift the way marketers work and how it will impact their ability to drive business results.

Robert Fogarty is the founder of the artistic social experiment website Dear World, sharing personal stories that inspire change through photography. Robert will portray the powerful stories of people he has photographed from around the world and share how those portraits have united humanity—from survivors of crisis, to communities of friends and family, to colleagues and the companies they serve. Following his presentation, attendees will have an opportunity to participate in a unique portrait shoot onsite at the conference.

“More than 90 percent of marketers today believe ABM is an essential part of their marketing efforts,” said Chris Golec, founder and CEO of Demandbase. “And now with Artificial Intelligence at the center of the marketing conversation, these two trends – ABM and AI – are positioned to come together to drive innovation and empower marketers like never before. We’re proud to bring together progressive marketers for a fourth consecutive year, and look forward to watching the innovation that comes out of the 2017 Marketing Innovation Summit.”

Conference attendees will have the opportunity to increase their ABM expertise with presentations by more than 20 B2B thought leaders and ABM practitioners, along with access to two levels of ABM certification (Foundations and Advanced). The Marketing Innovation Summit will feature speakers from leading companies including Salesforce, Google Cloud, SAP, Alfresco, SiriusDecisions and TOPO Research who will discuss the changing landscape and the innovations that are delivering true business results.

Until January 25, Demandbase is offering 50 percent off registration with promo code ABMFLASH. Prices go back up January 26. To learn more and register for the conference, visit:

90% of marketers believe #ABM is an essential strategy. Discover the latest trends on April 5-6 in #SF #ABMSummit ( )

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About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

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Margo Mendez-Penate