Demandbase Adds Don Wight, Vice President of Worldwide Sales and Alliances, To Its Growing Staff

Wight to Play Critical Role in Scaling Demandbase, Extending Partnerships and Growing Customer Base

SAN FRANCISCO — April 3, 2013 — Demandbase, Inc., the targeting and personalization platform for B2B, today announced it hired Don Wight, Senior Vice President of Worldwide Sales and Alliances. In this role, Wight will focus on scaling the Demandbase organization, growing its customer base and extending the company’s growing partner ecosystem.

Wight joins at a time of rapid company growth, with Demandbase recently announcing it doubled its revenue year over year in 2012 and grew its customer base by 70 percent. Demandbase also recently closed a $15 million round of financing to support the growth of its online advertising and website optimization platform, creating a solution that dramatically improves both B2B marketing and sales results.

Wight was most recently the Chief Revenue Officer at Power Reviews, which was recently acquired by Bazaarvoice, where he led all field sales operations and instituted a successful sales process for a new business team.

Prior to this role, Wight was Senior Vice President of Worldwide Field Operations at Jaspersoft, where he was responsible for growing the company’s customer base from 0 to more than 1,000 enterprise clients. He built and managed an EMEA field and channel group in Dublin as well as teams in the Asia-Pacific, and Latin America. Previously, Wight held vice president of sales positions at Open Harbor and Netcentives, Inc.

“Don will be an enormous asset as a leader and an invaluable extension to Demandbase’s fast-growing organization,” said Chris Golec, CEO and founder of Demandbase. “His deep sales experience, collaborative style and inquisitive nature to dig in and really understand why customers are more successful with Demandbase is why he’s such a great match to our team. We look forward to the significant impact he’ll make on our long term success.”

About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

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