Demandbase Adds Don Wight, Vice President of Worldwide Sales and Alliances, To Its Growing Staff

Wight to Play Critical Role in Scaling Demandbase, Extending Partnerships and Growing Customer Base

SAN FRANCISCO — April 3, 2013 — Demandbase, Inc., the targeting and personalization platform for B2B, today announced it hired Don Wight, Senior Vice President of Worldwide Sales and Alliances. In this role, Wight will focus on scaling the Demandbase organization, growing its customer base and extending the company’s growing partner ecosystem.

Wight joins at a time of rapid company growth, with Demandbase recently announcing it doubled its revenue year over year in 2012 and grew its customer base by 70 percent. Demandbase also recently closed a $15 million round of financing to support the growth of its online advertising and website optimization platform, creating a solution that dramatically improves both B2B marketing and sales results.

Wight was most recently the Chief Revenue Officer at Power Reviews, which was recently acquired by Bazaarvoice, where he led all field sales operations and instituted a successful sales process for a new business team.

Prior to this role, Wight was Senior Vice President of Worldwide Field Operations at Jaspersoft, where he was responsible for growing the company’s customer base from 0 to more than 1,000 enterprise clients. He built and managed an EMEA field and channel group in Dublin as well as teams in the Asia-Pacific, and Latin America. Previously, Wight held vice president of sales positions at Open Harbor and Netcentives, Inc.

“Don will be an enormous asset as a leader and an invaluable extension to Demandbase’s fast-growing organization,” said Chris Golec, CEO and founder of Demandbase. “His deep sales experience, collaborative style and inquisitive nature to dig in and really understand why customers are more successful with Demandbase is why he’s such a great match to our team. We look forward to the significant impact he’ll make on our long term success.”

About Demandbase

Demandbase is the first targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase’s patented identification technology bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit https://www.demandbase.com.

Media Contact:
Jennifer Conway
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