PHILADELPHIA – December 11, 2017 – The Philadelphia Chapter of the American Marketing Association is pleased to announce its exclusive Marketing Leadership Series (MLS) partnership with Demandbase, the leader in Account-Based Marketing (ABM) that offers the only comprehensive, end-to-end ABM platform. Demandbase provides education and technology capabilities to sales and marketing teams looking to implement and scale ABM at their organizations.
“Our Marketing Leadership Series aims to deliver high-value content from key industry leaders who are on the cutting edge of research, data, insights and best practices,” said Bernie Clark, President of AMA Philadelphia. “We are honored to partner with Demandbase, who exemplifies this marketing leadership, and shares our vision in providing access to thought-leaders and diverse perspectives through premier speaker events.”
ABM enables B2B companies to identify customers in the market for their products, advertise to them across the Internet, engage them with personalized content, and then turn that engagement into sales activity and ultimately revenue. In the past few years, ABM has emerged as an exciting new marketing technology category. According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017.
“We are thrilled to partner with AMA Philadelphia in supporting the Marketing Leadership Series,” stated Demandbase Chief Marketing Officer, Peter Isaacson. “There is an incredibly strong alignment between our organizations’ commitment to promoting the growth and development of marketing professionals in our community. We look forward to the opportunity to engage with AMA members throughout this programming series.”
Join AMA Philadelphia and Demandbase at future Marketing Leadership Series events coming up in 2018.
About AMA Philadelphia
As one of American Marketing Association’s founding chapters celebrating its 85th anniversary year, AMA Philadelphia remains focused on serving marketers at every stage of their career through opportunities to connect, educate, empower, and providing access to thought leaders and resources to advance their careers and perspectives. For more information, please visit www.amaphiladelphia.com.
Demandbase is the leader in Account-Based Marketing (ABM). The company offers the only Artificial Intelligence-enabled, comprehensive ABM platform that spans Advertising, Marketing, Sales and Analytics. Enterprise leaders and high-growth companies such as Accenture, Adobe, DocuSign, GE, Salesforce and others use Demandbase to drive their ABM strategy and maximize their marketing performance. The company was named a Gartner Cool Vendor for Tech Go-To Market in 2016. For more information, please visit www.demandbase.com or follow the company on Twitter @Demandbase.