Demandbase Receives Highest Scores in the 2022 Gartner® Account-Based Marketing Platforms Critical Capabilities

The Use Cases are:

  • New Account Acquisition
  • Account Retention
  • Account Expansion

Check Out the Gartner Critical Capabilities Report

Demandbase Scores Highest in ABM Use Cases!
Read the Full Report to Learn Why

In the inaugural Gartner Critical Capabilities for Account-Based Marketing Platforms, 2022 report, Demandbase has been recognized with the highest scores for all three Use Cases across all vendors! This is in addition to being named a Leader in the inaugural 2022 Gartner® Magic QuadrantTM for Account-Based Marketing PlatformsTM! It’s a banner day for Demandbase and our customers.

We’re ecstatic to be the only vendor to score the highest for all three ABM Use Cases, because we believe it shows that global companies see demonstrable value from Demandbase One.

If you’re evaluating ABM platforms, don’t make a decision until you’ve read the Critical Capabilities report to see:

  • A valuable overview of the ABM market and objective evaluation of ABM vendors
  • Insight into how the key Use Cases for ABM — New Account Acquisition, Account Retention, and Account Expansion — can help you meet your business objectives
  • All eight capabilities Gartner sees as important to evaluating ABM vendors and how Demandbase stacks up

Gartner, “Magic Quadrant for Account-Based Marketing Platforms, 2022,” Ray Pun, Christy Ferguson, Julian Poulter, January 4, 2022. Gartner, “Critical Capabilities for Account-Based Marketing Platforms, 2022,” Ray Run, Christy Ferguson, Julian Poulter, January 4, 2022.

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This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from demandbase.com.