Demandbase Scores Highest in ABM Use Case Demandbase Receives Highest Scores in the 2022 Gartner® Account-Based Marketing Platforms Critical Capabilities The use cases are: New Account Acquisition Account Retention Account Expansion Get the Gartner Critical Capabilities Report Demandbase Scores Highest In ABM Use Cases! In the inaugural Gartner Critical Capabilities for Account-Based Marketing Platforms, 2022 report, Demandbase has been recognized with the highest scores for all three Use Cases across all vendors! This is in addition to being named a Leader in the inaugural 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms™ It’s a banner day for Demandbase and our customers. We’re ecstatic to be the only vendor to score the highest for all three ABM Use Cases, because we believe it shows that global companies see demonstrable value from Demandbase One. If you’re evaluating ABM platforms, don’t make a decision until you’ve read the Critical Capabilities report to see: A valuable overview of the ABM market and objective evaluation of ABM vendors Insight into how the key Use Cases for ABM — New Account Acquisition, Account Retention, and Account Expansion — can help you meet your business objectives All eight capabilities Gartner sees as important to evaluating ABM vendors and how Demandbase stacks up Gartner, “Magic Quadrant™ for Account-Based Marketing Platforms, 2022,” Ray Pun, Christy Ferguson, Julian Poulter, January 4, 2022. Gartner, “Critical Capabilities for Account-Based Marketing Platforms, 2022,” Ray Run, Christy Ferguson, Julian Poulter, January 4, 2022. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner and Magic Quadrant™ are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from demandbase.com.