I have over 25 years of Marketing experience in job responsibilities ranging from Branding and Advertising to Corporate Communications and Product Marketing. And I have deep experience in both B2C and B2B Marketing and managing large teams across international markets.
As CMO at Demandbase, I was responsible for overall Marketing strategy and execution, including Product, Corporate, and Field Marketing. Prior to that, I was CMO at Castlight Health and held leadership positions at Microstrategy and Adobe. I got my start in Advertising, working at agencies in New York on accounts ranging from Procter & Gamble to Compaq computers.
The coronavirus is continuing to have a major impact across our society and economy. So how should B2B marketers operate in this new reality? Here’s a list of seven tips to help you navigate this challenging environment.
In the spirit of marketing innovation and fostering relationships across marketing, Demandbase has kicked off a Twitter campaign to collect insight from leading marketers on what they do on their best day in marketing.