I have over 25 years of Marketing experience in job responsibilities ranging from Branding and Advertising to Corporate Communications and Product Marketing. And I have deep experience in both B2C and B2B Marketing and managing large teams across international markets.
At Demandbase, I'm responsible for overall Marketing strategy and execution, including Product, Corporate, and Field Marketing. Prior to joining Demandbase, I was CMO at Castlight Health and held leadership positions at Microstrategy and Adobe. I got my start in Advertising, working at agencies in New York on accounts ranging from Procter & Gamble to Compaq computers.
The Coronavirus is continuing to have a major impact across our society and economy. So, how should B2B marketers operate in this new reality? Here’s a list of seven tips to help you navigate this challenging environment.
In the spirit of marketing innovation and fostering relationships across marketing, Demandbase has kicked off a Twitter campaign to collect insight from leading marketers on what they do on their best day in marketing.