Asher Mathew
Vice-President Go-To-Market, Data Cloud, Technographics, Demandbase
My perfect day: talking GoTo-Market strategy, operations and data with prospects, customers, partners and Demandbase employees. As VP of the Demandbase Data Cloud and host of the Sunny Side Up podcast, I surround myself with the exploration of technology that enables GTM professionals to better serve their customers! I'm fascinated by how data and intelligence can help build brand integrity and make earning the right to the customer's business (aka selling) easier.
Technographic data can help marketers reach out to accounts with personalized messaging that conveys just how valuable they are.