In a 2016 study by Sirius Decisions, over 40% of B2B companies stated they were actively deploying Account-Based Marketing strategies. As they look to improve upon early success and scale the reach of these programs, technology will be a critical component of this ongoing success – both existing technologies and NEW technologies.
Demandbase is the leading end-to-end ABM platform helping B2B marketers deploy and scale their ABM strategy. Our solutions easily and seamlessly integrate into other industry-leading technologies like yours that marketers rely on every day. These integrations provide additional functionality and insights to help B2B marketers execute successfully on their ABM approach.