The Demandbase Conversion Solution leverages AI to surface the insights you need to better understand and target the right individuals, with personalized messages, within your target accounts. The insights are delivered right where you want them —in email, Slack, and Salesforce. We built this page to help you “go deep” and become an expert at using the Conversion Solution to be better at your job. Read on for a quick reference guide to the types of insights the solution delivers, a training video delivered by a Demandbase expert, and a series of inspirational videos featuring Demandbase Sales people telling you how they use the Conversion Solution in their day-to-day.
|Website Engagement||Recent Activity||An account visited your web site within the last seven days.|
|Website Engagement||Re-engaged Activity||An account visited your web site within the last seven days after not visiting for more than 30 days.|
|Website Engagement||Increased Activity||An account demonstrated increased engagement on your website.|
|Intent||Intent Insight||An account demonstrated increased interest in relevant/topical terms.|
|News||Contacts News||A contact was mentioned in a relevant/topical news article.|
|News||Account News||An account was mentioned in a relevant/topical news article.|
Watch an in-depth Conversion Solution training from a Demandbase expert on how to leverage insights for outreach to prospects.
“Intent insights help me prioritize my accounts, discover new contacts, and craft personalized outreach.”
In addition, notification preferences allow each user to customize the insights that they receive at the account-level to control the relevancy and ensure these accounts are top-of-mind.
“Slack alerts allow me to be more consultative in my approach, and talk more about what my customers really care about, instead of guessing.”
The real-time nature allows users to decision quickly, giving them valuable insight on what accounts to reach out to when.
“I start every Monday with the weekly Conversion email - it tells me which of my accounts are on my web site and which contacts are mentioned in the news.”
With new options to drill down into locations, users can also understand what office location specific web engagement occurred in, and determine if specific sales meetings directed resulted in increased website traffic.
“I use re-engaged activity insights to tell me when to reach out to a target account, and they help me find the right contact.”
The integration with LinkedIn Sales Navigator also surfaces recommended contacts, which allows users to reach out directly in a tool that they already use regularly.
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