ABX Cloud Smarter Account-Based Marketing See a Demo End omni-channel spam Spam isn’t just unwanted email — it’s any uninformed, irrelevant interaction. Talking at people instead of with them. Buyers hate that. Account-based experience — ABX — reinvents ABM around the customer experience. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey. The Engagement Platform — the nerve center of ABX Cloud The Engagement Platform is a single pane of glass that connects every source of intelligence and insight — and every sales and marketing play — so you spot opportunities earlier, engage with them more intelligently, and close deals faster. Sell to accounts Leads don’t buy your products, accounts do. Using our account-based foundation, ABX Cloud connects the dots across disparate data systems and between individual leads and full buying teams. It layers in Account Intelligence — an enriched view of every account that helps you spot the juiciest opportunities — and predictive analytics that lets you know when they’re ripe for a conversation. Build an account-based juggernaut ABX Cloud is the foundation for automating all the manual — and really annoying — things that slow down your team and your opportunities. Align your sales and marketing efforts around a single, actionable, measurable view of the truth. Cherry-pick your audiences With AI-powered account selection, you can create precise audiences using CRM data, intent signals, and more, so you know the perfect moment to engage and exactly what to say. Measure the goods Traditional lead-based analytics don’t cut it for ABX. They don’t help you evaluate success and measure progress. Our account-based analytics let you measure engagement across each account and track progress against unique account journeys that you define. Earn more from your customer base Grow lifetime customer value. Using the Engagement Platform, you can identify threats to your account before renewal and identify cross-sell and upsell opportunities. ABX takes a village. The Engagement Platform is your town square. See the Engagement Platform Gartner Report Rule breaker? Yup. But also straight-A student. See why Gartner® named Demandbase a Leader in the first-ever 2022 Magic Quadrant™ for Account-Based Marketing Platforms. Oh, and we’re also the only vendor to be recognized with the highest scores for all three Use Cases in the companion 2022 Gartner® Critical Capabilities for Account-Based Marketing Platforms. View Now Demandbase also named a Leader in The Forrester New Wave™️: Account-Based Marketing Platforms, Q1 2022. Download the report Listen to your G2 friends Read reviews verified by Gartner® Read now ABX Gets Deeper With the ABX Cloud Engagement Platform as your true north, you can add on capabilities for greater precision and control. Personalization Increase website conversions when you tailor your content. Learn more Orchestration Coordinate meaningful customer interactions across your ecosystem and channels. Learn more "Using Demandbase to marry what's happening with leads and contacts with the third party offsite intent gives us much better visibility into our full funnel." Erin Triman Senior Digital Marketing Manager Are you the kind of person who likes to see it for yourself? See how ABX Cloud Works Watch a Demo Explore our other products Discover our other Clouds What if sales and marketing worked toward the same goal, using the same account intelligence? Unlimited visibility, efficiency, and ROI, that’s what. And you’d run circles around your bumbling competitors. Advertising Cloud Reach the whole buying team with the offers most likely to accelerate interest. Learn more Data Cloud Integrate insights where your people and systems touch prospects and customers. Learn more Sales Intelligence Cloud Show your team who matters most to you — and what matters most to them. Learn more ROI calculator Calculate your ROI Go ahead, we’ll look the other way. Get Your Estimate Learn from the best Article Can Your ABM Solution Measure for Your ABX Needs? Use quality metrics that prioritize experience and help you measure success. Read now Video Getting started quickly with ABM and ABX Demandbase CMO Jon Miller gives three actions to jumpstart your ABX program. Watch now Guide The Clear and Complete Guide to Smarter GTM™ The new template for customer-centric go-to-market fundamentally rethinks ABM. Read now Get a custom tour of ABX Cloud Curious about the details? Get a personalized tour of ABX Cloud. Schedule a Demo Gartner, Magic Quadrant for Account-Based Marketing Platforms, Ray Pun, Christy Ferguson, Julian Poulter, 4 January 2022 Gartner, Critical Capabilities for Account-Based Marketing Platforms, Ray Pun, Christy Ferguson, Julian Poulter, 4 January 2022 Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Demandbase. Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. The GARTNER PEER INSIGHTS Logo is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Gartner or its affiliates.
Orchestration Coordinate meaningful customer interactions across your ecosystem and channels. Learn more
Advertising Cloud Reach the whole buying team with the offers most likely to accelerate interest. Learn more
Data Cloud Integrate insights where your people and systems touch prospects and customers. Learn more
Sales Intelligence Cloud Show your team who matters most to you — and what matters most to them. Learn more
Article Can Your ABM Solution Measure for Your ABX Needs? Use quality metrics that prioritize experience and help you measure success. Read now
Video Getting started quickly with ABM and ABX Demandbase CMO Jon Miller gives three actions to jumpstart your ABX program. Watch now
Guide The Clear and Complete Guide to Smarter GTM™ The new template for customer-centric go-to-market fundamentally rethinks ABM. Read now
