ABX Cloud | Smarter Account-Based Go-to-Market

Account-Based Experience (ABX). Reinvent ABM.

Inject Account Intelligence into every step of the B2B buyer journey and orchestrate every action across marketing and sales. That’s Smarter GTM™.

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End omni-channel spam

Spam isn’t just unwanted email — it’s any uninformed, irrelevant interaction. Talking at people instead of with them. Buyers hate that.

Account-based experience — ABX — reinvents ABM around the customer experience.

It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey.

The Engagement Platform — the nerve center of ABX Cloud

The Engagement Platform is a single pane of glass that connects every
source of intelligence and insight — and every sales and marketing play —
so you spot opportunities earlier, engage with them more intelligently, and
close deals faster.

Sell to accounts

Leads don’t buy your products, accounts do. Using our account-based foundation, ABX Cloud connects the dots across disparate data systems and between individual leads and full buying teams. It layers in Account Intelligence — an enriched view of every account that helps you spot the juiciest opportunities — and predictive analytics that lets you know when they’re ripe for a conversation.

Build an account-based juggernaut

ABX Cloud is the foundation for automating all the manual — and really annoying — things that slow down your team and your opportunities. Align your sales and marketing efforts around a single, actionable, measurable view of the truth.

Cherry-pick your audiences

With AI-powered account selection, you can create precise audiences using CRM data, intent signals, and more, so you know the perfect moment to engage and exactly what to say.

Measure the goods

Traditional lead-based analytics don’t cut it for ABX. They don’t help you evaluate success and measure progress. Our account-based analytics let you measure engagement across each account and track progress against unique account journeys that you define.

Earn more from your customer base

Grow lifetime customer value. Using the Engagement Platform, you can identify threats to your account before renewal and identify cross-sell and upsell opportunities.

ABX takes a village. The Engagement Platform is your town square.

See the Engagement Platform

Demandbase also named a Leader in The Forrester New Wave™️: Account-Based Marketing Platforms, Q1 2022. Download the report

Listen to your G2 friends

ABX Gets Deeper

With the ABX Cloud Engagement Platform as your true north, you can add on capabilities for greater precision and control.

Personalization

Increase website conversions when you tailor your content.

Orchestration

Coordinate meaningful customer interactions across your ecosystem and channels.

"Using Demandbase to marry what's happening with leads and contacts with the third party offsite intent gives us much better visibility into our full funnel."

Erin Triman Senior Digital Marketing Manager

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Explore our other products

Discover our other Clouds

What if sales and marketing worked toward the same goal, using the same account intelligence? Unlimited visibility, efficiency, and ROI, that’s what. And you’d run circles around your bumbling competitors.

Advertising Cloud

Reach the whole buying team with the offers most likely to accelerate interest.

Data Cloud

Integrate insights where your people and systems touch prospects and customers.

Sales Intelligence Cloud

Show your team who matters most to you — and what matters most to them.

Learn from the best

Article

Can Your ABM Solution Measure for Your ABX Needs?

Use quality metrics that prioritize experience and help you measure success.

Video

Getting started quickly with ABM and ABX

Demandbase CMO Jon Miller gives three actions to jumpstart your ABX program.

eBook

Unspam Your Brand

The new template for customer-centric go-to-market fundamentally rethinks ABM.

Get a custom tour of ABX Cloud

Curious about the details? Get a personalized tour of ABX Cloud.

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Gartner, Magic Quadrant for Account-Based Marketing Platforms, Ray Pun, Christy Ferguson, Julian Poulter, 4 January 2022

Gartner, Critical Capabilities for Account-Based Marketing Platforms, Ray Pun, Christy Ferguson, Julian Poulter, 4 January 2022

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Demandbase.

The GARTNER PEER INSIGHTS Logo is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Gartner or its affiliates.