Join us at The Corinthia Hotel in London

Sales and Marketing Alignment Roundtable

Thursday, 20th June 2024, 9:00 AM – 11:00 AM BST

Register now to save a spot!

Unlocking Synergy for Organisational Growth

Do you find that your sales and marketing strategies aren’t yielding the results they used to?

The tried-and-tested methods we’ve relied on for years seem to be falling short. Today’s buyers are increasingly immune to our conventional approaches. To thrive in competitive markets, companies must bridge the gap between Sales & Marketing.

Join Demandbase CSO, John Eitel and CMO, Kelly Hopping for an alignment roundtable, where they will explore innovative approaches to foster collaboration, streamline processes, and drive revenue growth.

Reserve Your Spot!

The roundtable discussion will cover:

  • Understanding the Importance of Alignment: Delve into why sales and marketing alignment is crucial for business success, exploring its impact on revenue generation, customer satisfaction, and overall organisational performance.
  • Identifying Common Challenges: Recognise the typical barriers that hinder collaboration between sales and marketing teams, and learn strategies to overcome these obstacles effectively.
  • Exploring Best Practices: Discover proven methodologies, tools, and techniques to align sales and marketing efforts seamlessly, ensuring a unified approach towards achieving business goals.
  • Driving Customer-Centric Strategies: Embrace a customer-centric mindset by aligning sales and marketing functions to better understand customer needs, preferences, and behaviours.
  • Leveraging Technology and Data: Harness the power of technology and data analytics to facilitate collaboration, optimize processes, and measure the effectiveness of sales and marketing initiatives.

Who should attend?

  • Marketing Leaders
  • Sales Leaders
  • Anyone interested in driving organisational growth through sales and marketing alignment


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