Join us at The Corinthia Hotel in London Sales and Marketing Alignment Roundtable Thursday, 20th June 2024, 9:00 AM – 11:00 AM BST Register now to save a spot! Unlocking Synergy for Organisational Growth Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth. They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all. Attendees will receive a signed copy of the book. Reserve your space The roundtable discussion will cover: Understanding the Importance of Alignment: Delve into why sales and marketing alignment is crucial for business success, exploring its impact on revenue generation, customer satisfaction, and overall organisational performance. Identifying Common Challenges: Recognise the typical barriers that hinder collaboration between sales and marketing teams, and learn strategies to overcome these obstacles effectively. Exploring Best Practices: Discover proven methodologies, tools, and techniques to align sales and marketing efforts seamlessly, ensuring a unified approach towards achieving business goals. Driving Customer-Centric Strategies: Embrace a customer-centric mindset by aligning sales and marketing functions to better understand customer needs, preferences, and behaviours. Leveraging Technology and Data: Harness the power of technology and data analytics to facilitate collaboration, optimize processes, and measure the effectiveness of sales and marketing initiatives. https://www.demandbase.com/wp-content/uploads/Book-Promo-reduced.mp4 Speakers Kelly Hopping Chief Marketing Officer Demandbase LinkedIn John Eitel Chief Sales Officer Demandbase LinkedIn Want to see Demandbase One™ in action? Book a Meeting
