On Demand Virtual Event Series The Growthbusters series dives deep into go-to-market best practices, providing invaluable insights and strategies tailored specifically for sales and marketing professionals. You’ll walk-away armed with the tools, strategies and insights needed to crush your 2023 goals Understanding Intent in B2B sales Join VP of EMEA, Paul Gibson, and Sr. Sales Engineer, Matt Cheeseman, for a discussion on intent, its definition, and its significance in sales and marketing. Improving B2B buyer journeys Join our in-house experts, Paul Gibson and Ben Robinson, for a discussion on how to build relevant content for each stage of the buyer journey and maximize engagement. Hunters vs Farmers In this episode, host Paul Gibson is joined by guest Melissa Mawby as they define the “hunter and farmer” approach to sales and marketing. How to Report Metrics that Matter VP International, Paul Gibson and EMEA Marketing Director Leanne Chescoe share how to report on revenue – not just clicks.
