Demandbase Academy

Excellence through skills training and enablement

Demandbase Academy

Accelerate Your Demandbase Expertise

Demandbase Academy offers a digital learning program that can increase your productivity with Demandbase One and maximize the value of your Demandbase investment.

Designed by our in-house experts, Demandbase Academy offers a self-paced learning experience that meets the needs of different learning styles. Expert demonstrations and interactive guided exercises help you master the most common tasks. End-of-lesson knowledge checks reinforce the learning and job aids can be downloaded for quick reference when you are working in the platform. Upon successful completion of the final exam, you will receive a Completion Certificate you can use to showcase your expertise on LinkedIn.

Demandbase Academy training is recommended for all members of your team, including marketing operations, digital marketing, demand generation, and sales.

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Customer story

Demandbase Academy content is useful, precise and a balanced combination of overall ABM and detailed Demandbase One training. I have a great understanding of how to pitch and implement ABM internally and I feel confident enough to get started with the platform

Hugh Plautz,
Head of Brand & Digital Marketing, Snap Finance

Prescriptive Training Paths



Foundations Icon

Everything you need to know to get started with Demandbase One

Learn the basics of an account- based go to market strategy
Understand the capabilities of the Demandbase One platform
Deep dive into how-to training and best practices
Offered online

Role Specific

Role Specific Icon

Demandbase One training aligned to key marketing and sales roles

Courses designed to teach the day-in-the-life of organizational roles using Demandbase One
Prerequisites: Foundations training path
Offered online

Accelerate Your Demandbase Expertise

Learn the basics of an account-based go to market strategy and everything you need to know to get started with Demandbase One.