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Demandbase Academy

Master Demandbase One™

Enroll in Demandbase Academy and learn from our expertise as part of your digital training journey

We’ll help you increase your productivity and ensure that you get the most out of your Demandbase One™ investment.

Designed by our in-house experts

Demandbase Academy offers on-demand self-paced courses that work for all learning styles.

  • Master the most common Demandbase One™ tasks through demonstrations and guided interactive exercises.
  • Reinforce your learning with end-of-lesson knowledge checks.
  • Download job aids for quick and easy reference on your desktop.

You’ll receive a completion certificate when you successfully finish the Foundations course and pass the final exam. Then impress your friends on LinkedIn by sharing your Demandbase certification and showcasing your new Smarter GTM™ expertise. And it gets better. You can also take individual courses on-demand whenever you need them.

Who should join the Academy?

Everyone! We recommend the training for every member of your revenue team, including operations, digital marketing, demand generation, sales reps, and SDRs.

"Demandbase Academy content is useful, precise and a balanced combination of overall ABM and detailed Demandbase One training. I have a great understanding of how to pitch and implement ABM internally and I feel confident enough to get started with the platform"
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Hugh Plautz Head of Brand & Digital Marketing, Snap Finance

Choose Your Own Adventure


New to Demandbase? This learning path offers everything you need to know to get started.

  • Learn the basics of an account-based go-to-market strategy.
  • Understand what Demandbase One™ can do.
  • Take a deep dive into the platform with how-to training and best practice conversations.

Sign Me Up!

Role Specific

Want training designed for your specific job? You’ve come to the right place. We offer courses aligned to key marketing and sales roles, including digital marketing, marketing operations, and sales.

Ready? Begin!

Still haven’t signed up? One more chance.

Learn the basics of an account-based go-to-market strategy and everything you need to know to get started with Demandbase One™.

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