Attribution

Measure the ROI of Every Sales and Marketing Interaction

Use attribution to see which programs are moving the pipeline needle

Demandbase Attribution helps you measure the impact and ROI of every interaction across Sales and Marketing. Our customers use attribution reports and dashboards to make better decisions about how to allocate budget and prove Marketing’s impact.

Unlike other attribution tools, Demandbase is account-based and looks at every interaction for sales and marketing, not just marketing campaigns. It uses Demandbase’s data integration, lead-to-account matching, and engagement minutes engines to give a complete account-based measurement solution for an account-based experience.

Engagement Minute Attribution

Measure every interaction with fully customized activity weightings.

  • Define the weight of each activity using Demandbase’s unique engagement minutes.
  • Include all interactions, including web visits, nurturing emails, sales calls and more — not just marketing campaigns.
  • Optionally weight activities by title and role to allocate more credit to interactions with personas who influence target outcomes the most.

Engagement Minute Attribution

Journey Attribution

Understand how activities impact all funnel stages.

  • Understand which initiatives impact early-stage account activity and those that help accelerate deals. See trends and patterns that help you optimize marketing and sales investments.
  • Know which touches create Marketing Qualified Accounts and meetings.
  • Measure progress using your customized account journey.

Journey Attribution

Account Based Visibility

Measure the impact on what matters — accounts.

  • Understand engagement with multiple people associated with the account or buying group.
  • Get full visibility into touches across contacts, matched leads, and anonymous activity matched to an account.
  • Automatically add members of the buying committee with email and calendar integration.

Account Based Visibility

Marketing and Sales Interactions

Measure the impact of both Marketing and Sales touches.

  • Understand how Sales and Marketing work together to advance accounts, not just based on membership in a marketing campaign.
  • See which initiatives impact early-stage account activity and those that help accelerate deals in later stages.
  • Define next-best actions based on your actual journey outcomes for all your target audiences.

Marketing and Sales Interactions

Collaborate faster, share intelligence, and experience explosive growth with the only unified B2B go-to-market suite

ABX Cloud

Plan, execute, and measure seamless account-based strategies, and create the right experience for every stage of the account journey.

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Advertising Cloud

Reach the full buying committee and attract your target accounts with the only DSP built for B2B.

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Sales Intelligence Cloud

Find the right prospects, engage with relevant insights, and win bigger deals, faster.

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Data Cloud

Get trusted data and intelligence about accounts and contacts with the most complete set of B2B data.

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See it in action

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