Demandbase Attribution helps you measure the impact and ROI of every interaction across Sales and Marketing with multi-touch attribution. Attribution delivers insights on the ROI of marketing and sales activities with reports and dashboards that leverage the familiar Salesforce reporting infrastructure. Our customers use these reports and dashboards to make better decisions about how to allocate budget and prove Marketing’s impact.
Unlike other attribution tools, Demandbase Attribution is account-based and looks at every interaction for sales and marketing, not just marketing campaigns. It uses Demandbase’s data integration, lead-to-account matching, and engagement minutes to give a complete account-based measurement solution.
Measure the ROI of every interaction.
Measure every interaction with fully customized activity weightings.
Understand how activities impact all funnel stages.
Measure the impact on what matters — accounts.
Measure the impact of both Marketing and Sales touches.
Communicate information most critical to stakeholders.
Demanbase One gives revenue teams the ability to align around one set of data, one sales and marketing motion, one buyer’s journey, and one comprehensive view of the customer — from accounts to people within buying centers.
Demanbase One gives revenue teams the ability to align around one set of data, one sales and marketing motion, one buyer’s journey, and one comprehensive view of the customer — from accounts to people within buying centers.
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Learn moreMeasure the impact and ROI of every interaction across Sales and Marketing with multi-touch attribution.
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