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Attribution

Measure the ROI of Every Sales and Marketing Interaction

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Use multi-touch attribution to see which programs are moving the pipeline needle

Demandbase Attribution helps you measure the impact and ROI of every interaction across Sales and Marketing with multi-touch attribution. Attribution delivers insights on the ROI of marketing and sales activities with reports and dashboards that leverage the familiar Salesforce reporting infrastructure. Our customers use these reports and dashboards to make better decisions about how to allocate budget and prove Marketing’s impact.

Unlike other attribution tools, Demandbase Attribution is account-based and looks at every interaction for sales and marketing, not just marketing campaigns. It uses Demandbase’s data integration, lead-to-account matching, and engagement minutes to give a complete account-based measurement solution.

Multi-Touch Attribution

Measure the ROI of every interaction.

  • Use First Touch, Last Touch, Equal Touch, Position Based, and Demandbase’s unique Engagement Minute Attribution model.
  • Weight activities by title and role to allocate more credit to interactions with personas who most influence outcomes.
  • Use insights to connect activity to outcomes and make better budget decisions.

Multi-Touch Attribution

Engagement Minute Attribution

Measure every interaction with fully customized activity weightings.

  • Define the weight of each activity using Demandbase’s unique engagement minutes.
  • Include all interactions, including web visits, nurturing emails, sales calls and more — not just marketing campaigns.
  • Optionally weight activities by title and role to allocate more credit to interactions with personas who influence target outcomes the most.

Engagement Minute Attribution

Journey Attribution

Understand how activities impact all funnel stages.

  • Understand which initiatives impact early-stage account activity and those that help accelerate deals. See trends and patterns that help you optimize marketing and sales investments.
  • Know which touches create Marketing Qualified Accounts and meetings.
  • Measure progress using your customized account journey.

Journey Attribution

Account Based Visibility

Measure the impact on what matters — accounts.

  • Understand engagement with multiple people associated with the account or buying group.
  • Get full visibility into touches across contacts, matched leads, and anonymous activity matched to an account.
  • Automatically add members of the buying committee with email and calendar integration.

Account Based Visibility

Marketing and Sales Interactions

Measure the impact of both Marketing and Sales touches.

  • Understand how Sales and Marketing work together to advance accounts, not just based on membership in a marketing campaign.
  • See which initiatives impact early-stage account activity and those that help accelerate deals in later stages.
  • Define next-best actions based on your actual journey outcomes for all your target audiences.

Marketing and Sales Interactions

Custom KPI and Dashboard Delivery

Communicate information most critical to stakeholders.

  • Build trust by showing results right inside Salesforce.
  • Use out-of-the-box Salesforce dashboards to show attribution at every stage of the customer journey.
  • Leverage hyper-flexible dashboards based on organizational roles within Salesforce.

Custom KPI and Dashboard Delivery

Get the most out of your ABM

ABM Platform

Demanbase One gives revenue teams the ability to align around one set of data, one sales and marketing motion, one buyer’s journey, and one comprehensive view of the customer — from accounts to people within buying centers.

ABM Platform

Demanbase One gives revenue teams the ability to align around one set of data, one sales and marketing motion, one buyer’s journey, and one comprehensive view of the customer — from accounts to people within buying centers.

Advertising

Drive awareness with the full buying committee by leveraging our custom built B2B DSP or LinkedIn for your advertising needs.

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Personalization

Increase your conversion rate with unique and personalized website experiences tailored for your target accounts.

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Orchestration

Run full cross-channel marketing and sales automations from the most comprehensive ABM solution.

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Attribution

Measure the impact and ROI of every interaction across Sales and Marketing with multi-touch attribution.

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See it in action

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