ABM Platform

Find, Engage, & Close Your Best Fit Accounts

See it in action

Drive more revenue with your
marketing and sales teams.

The Demandbase ABM Platform is the only platform that gives revenue teams the ability to align around one set of data, one sales and marketing motion, one buyer’s journey, and one comprehensive view of the customer — from accounts to people to buying centers.

Powered by a combination of AI, proprietary data, and integrations with 1st party systems like CRM and marketing automation, the Demandbase ABM Platform gives you the critical foundation you need to execute ABM without limits.

Predictive Analytics for B2B

Use AI to find and prioritize accounts looking to buy your products and solutions.

  • Identify accounts that fit your ideal customer profile (ICP) with our Qualification Score.
  • See which accounts are showing patterns of buying behavior with our Pipeline Predict score.
  • Find accounts showing interest in your unique products and competitors using intent data derived from more than 500 billion B2B signals a month.
Learn more about Predictive Analytics for B2B

Predictive Analytics for B2B

Account Data Platform with Audiences

Build an account-based foundation to unlock insight and action across your stack.

  • Combine siloed marketing and sales data with proprietary 3rd party data to create a single account view.
  • Identify anonymous accounts with the industry’s most accurate AccountID graph.
  • Create precise segments and audiences with powerful Selectors.
Learn more about Account Data Platform

Account Data Platform with Audiences

Scout for Sales

Get personalized, actionable revenue insights to help each customer-facing rep close and retain more business.

  • Prioritize your day based on actionable insights unique to your territory, delivered to you directly in Slack, email and Salesforce.
  • Know the precise time to reach out to accounts and which contacts are most responsive to your sales and marketing efforts.
  • See all of the marketing and sales activity and communication history tied to your accounts with a Unified Account Inbox.
Learn more about Scout for Sales

Scout for Sales

Account-Based Analytics

Prove–and improve–the impact of your ABM efforts with the industry’s richest account-based analytics including engagement and journeys.

  • See every interaction that leads to a deal with our unique Deal Story.
  • Measure engagement across the buying committee using Engagement Minutes.
  • See how your accounts are progressing through the funnel with customizable Journey Analytics.
Learn more about Account Based Analytics

Account-Based Analytics

Enterprise Ready

Start fast and adapt as your company grows, with a platform that scales for enterprises.

  • Tailor ABM programs for multiple product lines and business units.
  • Get all the ABM insights and data delivered to your data lake, data warehouse, or BI tool with Data Stream.
  • Trust that your data is safe and you can control access with our Enterprise Grade Security, including SOC-2 certification, SSO, and Roles and Permission Sets.
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Enterprise Ready

Results

“What bigger accounts are looking for is a personalized experience, and Demandbase makes ABM much easier out-of-the-box. The data you see drives actions and simplifies the ability to orchestrate plays across sales and marketing. ”

Jimmy Montchal
VP of Demand Gen, Coursedog

Get the most out of your ABM

Advertising

Drive awareness with the full buying committee by leveraging our custom built B2B DSP or LinkedIn for your advertising needs.

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Personalization

Increase conversion rates on your website and forms by creating unique website experiences for your target accounts.

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Orchestration

Run full cross-channel marketing and sales automations from the most comprehensive ABM solution.

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Attribution

Measure the impact and ROI of every interaction across Sales and Marketing with multi-touch attribution.

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See it in action

Learn more with our On-Demand Demo

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Talk to a Demandbase ABM specialist

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