ABM & Engagement Platform

Find, Engage, & Close Your Best Fit Accounts

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Drive more revenue with your
marketing and sales teams.

The Demandbase Engagement Platform is the only account-based platform (ABM platform) that gives revenue teams the ability to align around one set of data, one sales and marketing motion, one buyer’s journey, and one comprehensive view of the customer — from accounts to people to buying centers.

Powered by a combination of AI, proprietary data, and integrations with 1st party systems like CRM and marketing automation, the Demandbase Engagement Platform gives you the critical foundation you need to start engaging with accounts easily and the power to improve your ABX marketing without limits.

Predictive Analytics for B2B

Use AI to find and prioritize accounts looking to buy your products and solutions.

  • Identify accounts that fit your ideal customer profile (ICP) with our Qualification Score.
  • See which accounts are showing patterns of buying behavior with our Pipeline Predict score.
  • Find accounts showing interest in your unique products and competitors using intent data derived from more than 500 billion B2B signals a month.
Learn more about Predictive Analytics for B2B

Predictive Analytics for B2B

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Account Data Platform with Audiences

Build an account-based foundation to unlock insight and action across your stack.

  • Combine siloed marketing and sales data with proprietary 3rd party data to create a single account view.
  • Identify anonymous accounts with the industry’s most accurate AccountID graph.
  • Create precise segments and audiences with powerful Selectors.
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Account Data Platform with Audiences

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Scout for Sales

Get personalized, actionable revenue insights to help each customer-facing rep close and retain more business.

  • Prioritize your day based on actionable insights unique to your territory, delivered to you directly in Slack, email and Salesforce.
  • Know the precise time to reach out to accounts and which contacts are most responsive to your sales and marketing efforts.
  • See all of the marketing and sales activity and communication history tied to your accounts with a Unified Account Inbox.
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Scout for Sales

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Account-Based Analytics

Prove–and improve–the impact of your account-based efforts with the industry’s richest account-based analytics including engagement and journeys.

  • See every interaction that leads to a deal with our unique Deal Story.
  • Measure engagement across the buying committee using Engagement Minutes.
  • See how your accounts are progressing through the funnel with customizable Journey Analytics.
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Account-Based Analytics

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Enterprise Ready

Start fast and adapt as your company grows, with a software platform that scales for enterprises.

  • Tailor ABX programs for multiple product lines and business units.
  • Get all the account-based insights and data delivered to your data lake, data warehouse, or BI tool with Data Stream.
  • Trust that your data is safe and you can control access with our Enterprise Grade Security, including SOC-2 certification, SSO, and Roles and Permission Sets.
Learn about Demandbase One

Enterprise Ready

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Results
Jimmy Montchal Coursedog
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“What bigger accounts are looking for is a personalized experience, and Demandbase makes ABM much easier out-of-the-box. The data you see drives actions and simplifies the ability to orchestrate plays across sales and marketing. ”

Jimmy Montchal
VP of Demand Gen, Coursedog
Jimmy Montchal Coursedog

Collaborate faster, share intelligence, and experience explosive growth with the only unified B2B go-to-market suite

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ABX Cloud

Plan, execute, and measure seamless account-based strategies, and create the right experience for every stage of the account journey.

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Advertising Cloud

Reach the full buying committee and attract your target accounts with the only DSP built for B2B.

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Sales Intelligence Cloud

Find the right prospects, engage with relevant insights, and win bigger deals, faster.

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Data Cloud

Get trusted data and intelligence about accounts and contacts with the most complete set of B2B data.

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