The Demandbase Engagement Platform is the only account-based platform (ABM platform) that gives revenue teams the ability to align around one set of data, one sales and marketing motion, one buyer’s journey, and one comprehensive view of the customer — from accounts to people to buying centers.
Powered by a combination of AI, proprietary data, and integrations with 1st party systems like CRM and marketing automation, the Demandbase Engagement Platform gives you the critical foundation you need to start engaging with accounts easily and the power to improve your ABX marketing without limits.
Use AI to find and prioritize accounts looking to buy your products and solutions.
Build an account-based foundation to unlock insight and action across your stack.
Get personalized, actionable revenue insights to help each customer-facing rep close and retain more business.
Prove–and improve–the impact of your account-based efforts with the industry’s richest account-based analytics including engagement and journeys.
Start fast and adapt as your company grows, with a software platform that scales for enterprises.
Build a “Single Pane of Glass” for Sales and Marketing with an account-based foundation that unifies data from your sales and marketing tech combined with AI to uncover known and unknown accounts that are in-market. Look at their Pipeline Predict scores and Engagement Minutes to prioritize them for high-touch VIP experiences to convert them into a win.
Align Sales and Marketing teams by using the Engagement Platform to activate sales with relevant insights from intent signals, campaign engagement, or buying committee website visits. Deliver the insights in real time to your Sales reps through email digests, Slack notifications, a Chrome plug-in, and Salesforce so they can immediately follow-up on the most engaged accounts.
Start by understanding where each account is in the buying journey. Use Selectors powered by AI to build account lists based on journey stage. For example, use intent to create an account list for a top of funnel awareness stage, showing accounts with high intent and no website visits in the last 3 months. Create an advertising campaign to target them with a link to your personalized website so they can learn more or request a demo.
Track account engagement in the Account Dashboard to see Engagement Minute trends like when the most engagement occurred and what campaigns drove the most engagement. Measure how accounts move through the funnel with customizable Journey Analytics. Use Site Analytics to see which accounts are visiting more often and which pages are of the most interest to the account. And, review all the touches that create opportunities at target accounts with Deal Story.
“What bigger accounts are looking for is a personalized experience, and Demandbase makes ABM much easier out-of-the-box. The data you see drives actions and simplifies the ability to orchestrate plays across sales and marketing. ”