One Billion IP Addresses | December 2010

Real-Time Identification Service Enables B2B Marketers across North America and Europe to Optimize Web Conversion

SAN FRANCISCO, CA — December 7th, 2010 — Dreamforce 2010 Conference — Demandbase, Inc., a technology company providing marketing performance improvement solutions for B2B marketers, today announced that its Real-Time Identification service can now accurately identify more than one billion IP addresses, matching them to over seven million businesses, representing more than 75 percent of all business web traffic across North America and Europe. The Demandbase Real-time ID Service provides B2B companies with the unique intelligence about the identity of their visitor needed to increase optimize web conversion and make online marketing efforts more effective. By accurately identifying the businesses hitting a customer’s site in a fraction of a second and before content is rendered, Demandbase enables B2B marketers to deliver a superior web experience to existing customers or target industries. Optimizing experiences by these account-based dimensions, which is of greatest importance to web forward B2B marketers, dramatically increases online conversion rates for new prospects and generates higher engagement and retention rates of existing customers.

Demandbase’s Real-Time ID Service is a customizable API that easily plugs in to existing marketing technologies, such as marketing automation, CRM, web analytics, chat, and CMS platforms. The account-based attributes of visitors provide the immediate actionable information to make these tools more effective. More than 20 fields of data are returned about visiting companies, including a recently added flag for visitors from Fortune 1000 and Forbes Global 2000 business, as well as the URL address for the visiting company. For instance, by leveraging Real-Time ID, customers can deliver a web experience with industry specific messages, or product offers. They can also use shorter forms to significantly increase conversion rates, while automatically providing verified company name and details before registrations are submitted to a CRM or lead management system.

” By enabling customers to use the business identity of their visitors, and all key company attributes needed to determine relevancy in real-time, we make it possible to take web sites from one-size-fits-all brochureware to an engaging, more relevant online experience that is optimized for conversion,” said Chris Golec, CEO, Demandbase. “Expanding our data set to over one billion enhances our customers’ ability to make their online interactions more effective and find creative ways to increase conversion rates, page views, and perform better analysis on the behavior of the accounts that matter most. Once you close the critical business identity gap for B2B marketers, the opportunities to build a more engaging web experience are endless.”

The Demandbase Real-Time ID service is built on its Cloud-based Business Resolution Platform, a proprietary business data cleansing and correlation platform that uses a combination of structured data along with a broad network crowd sourced inputs and explicit feedback loops from hundreds of millions of web visits from over 2,000 B2B web sites. The benefit of multi-sourced data overlaid with accumulated real world business intelligence is a unique ability to correctly identify business web traffic, without using cookies or other tracking mechanisms, and deliver that information in real-time.