Product and Marketing Strategy Led by Social Media and Search Expert
SAN FRANCISCO, CA — May 5th, 2010 — Demandbase, Inc., a technology company providing marketing performance-improvement solutions for B2B marketers, today announced that Greg Ott has joined as Chief Marketing Officer. Prior to Demandbase, Ott served as SVP Marketing at Classmates.com and led the company to record revenue in 2008 and 2009. Ott also served as VP, Global Marketing at Ask.com from ’04 through ’07 where he ran all marketing programs, advertising initiatives and the rollout of the search engine company’s products. Earlier in his career, Greg held executive roles at Xoom.com and RealNames, and was a brand manager at Proctor & Gamble. Greg holds a BS in Engineering from Stanford University.
“Greg’s passion to build the next greatest marketing technology company, not just run marketing, is one of those invaluable traits we needed as we enter the next phase of the company’s growth” said Chris Golec, CEO of Demandbase. “He brings an unparalleled combination of online and offline marketing thought-leadership, an incredible aptitude for understanding technology and its business application, and is well grounded with solid brand and market positioning experience. He was definitely a standout amongst the dozens of qualified candidates we interviewed.”
Nearly twenty years of marketing experience in large corporations and startups in industries ranging from package goods, technology, search, and social media, has given Ott the skill set to lead the company’s product and market strategy and drive company growth. The unique combinations of Ott’s success applying analytic marketing programs in the consumer Internet sector, coupled with his strategic vision for the next generation of Demandbase products, brought Ott to the forefront of candidates who only had more limited experience.
“After really digging in to the innovations Demandbase has underway, the energy of the team solving real marketing pain points, and envisioning the dramatic impact their solutions will have on customers’ marketing performance, I truly felt that I identified with the mission of Demandbase,” said Greg Ott, CMO of Demandbase. “The coming months are going to be a very exciting time for the Demandbase team and I look forward to launching innovative services that will change the way businesses think about what they can do with their marketing.”