Demandbase Named a 2016 Cool Vendor
by Gartner for Tech Go-To-Market

First Cool Vendor recognized for Account-Based Marketing

SAN FRANCISCO, April 26, 2016 — Demandbase, the leader in Account-Based Marketing (ABM), today announced that it has been named a Cool Vendor by Gartner. The “Cool Vendors in Tech Go-to-Market, 2016” report was published by Todd Berkowitz, Jim Hare and Ilona Hansen on April 18, 2016. The report credits Demandbase’s leadership in ABM to its “one-two punch” of real-time IP identification and technology that targets the accounts B2B customers value most and personalizes the experience across the entire funnel, even while they remain anonymous, through digital advertising, on their website, and into the CRM system.

“It is a tremendous honor to be named as a 2016 Gartner Cool Vendor,” said Chris Golec, CEO of Demandbase. “This recognition validates us as the leader in Account-Based Marketing. Since our company’s inception, we’ve had a mission to help B2B marketers increase pipeline and revenue by reaching the accounts that will have the most impact on their business. The explosive growth of our customer base signifies that the market is realizing the true impact that ABM can have on a company’s bottom line.”

This recognition follows Demandbase’s recent creation of the ABM Leadership Alliance, a consortium of industry-leading technology vendors who help B2B marketers create an ABM technology stack and implement high-performing ABM programs.

To get a copy of the full report, click here.

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@Gartner_inc names @Demandbase a 2016 “Cool Vendor” for Tech Go-To-Market #ABM

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About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

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