Demandbase Named a 2016 Cool Vendor
by Gartner for Tech Go-To-Market

First Cool Vendor recognized for Account-Based Marketing

SAN FRANCISCO, April 26, 2016 — Demandbase, the leader in Account-Based Marketing (ABM), today announced that it has been named a Cool Vendor by Gartner. The “Cool Vendors in Tech Go-to-Market, 2016” report was published by Todd Berkowitz, Jim Hare and Ilona Hansen on April 18, 2016. The report credits Demandbase’s leadership in ABM to its “one-two punch” of real-time IP identification and technology that targets the accounts B2B customers value most and personalizes the experience across the entire funnel, even while they remain anonymous, through digital advertising, on their website, and into the CRM system.

.@Gartner_inc names @Demandbase a 2016 “Cool Vendor” for Tech Go-To-Market #ABM (Click to tweet)

“It is a tremendous honor to be named as a 2016 Gartner Cool Vendor,” said Chris Golec, CEO of Demandbase. “This recognition validates us as the leader in Account-Based Marketing. Since our company’s inception, we’ve had a mission to help B2B marketers increase pipeline and revenue by reaching the accounts that will have the most impact on their business. The explosive growth of our customer base signifies that the market is realizing the true impact that ABM can have on a company’s bottom line.”

This recognition follows Demandbase’s recent creation of the ABM Leadership Alliance, a consortium of industry-leading technology vendors who help B2B marketers create an ABM technology stack and implement high-performing ABM programs.

To get a copy of the full report, click here.

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Demandbase

Demandbase, the leader in Account-Based Marketing, enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. The Demandbase B2B Data Cloud is the definitive B2B database and technology for targeting accounts and specific segments within those accounts. The B2B Data Cloud supports customers across their existing, full marketing technology stack and powers The Demandbase B2B Marketing Cloud, which is one of the only subscription-based ad targeting and web personalization solutions that lets marketers connect campaigns directly to revenue. The B2B Marketing Cloud is powered by patented technology, which allows companies to identify the accounts they value most and personalize their digital marketing efforts to them. With Demandbase, businesses can target, engage, convert and retain the customers that matter most to their bottom line. Enterprise leaders and high-growth companies such as Adobe,, Box, CSC, DocuSign, Dell and others use Demandbase to drive Account-Based Marketing and maximize their marketing performance. More information can be found at or by following the company on Twitter @Demandbase.