Integration into Day’s CQ5 Content Management Solution Allows Marketers to Deliver a Tailored Web Experience Based on Visitor’s Company, Industry or Size
SAN FRANCISCO, CA — October 13, 2010 — Demandbase, Inc., a technology company providing B2B marketing performance-improvement solutions, today announced a partnership with Day Software (SIX: DAYN, OTCQX: DYIHY), a leading provider of open, standards-based content management and content infrastructure software. By plugging in Demandbase’s Real-Time ID Service, which provides B2B marketers the intelligence of knowing which company is about to visit their website pages, with Day’s CQ5 solution, Day customers can serve up a customized web experience and content based on a wide range of attributes about the company visiting, including industry, revenue, number of employees, office location, and named account status. The simple plug-in enables CQ5 customers to make web experiences more relevant and engaging, significantly increasing site conversion rates and return on marketing efforts.
“B2B marketers have been forced to serve one-size-fits-all message to every web visitor, and we applaud Day’s commitment to shifting this paradigm,” said Chris Golec, CEO of Demandbase. “As customer interactions shift to the web, the ability to change a web experience for a specific account, industry, or size of business enables the B2B web site to move beyond brochure-ware. The combination of Demandbases’s Real Time ID with Day’s CQ5 creates a powerful marketing vehicle to identify customers, create tailored and meaningful engagements and drive real revenue.”
Customers using CQ5 require no additional software infrastructure to start delivering a customized web experience to business visitors. By taking an account-based view of their web traffic, Day clients can separate out high and low value prospects, increase engagement and conversion and immediately impact the ROI across all their B2B marketing programs.
“Demandbase’s innovative B2B technology enables customers to take an account-based view of their website traffic so they can deliver a web experience that speaks to each company’s individual requirements,” said Kevin Cochrane, CMO, Day Software. “The Real-Time ID Service, combined with Day’s CQ5 solution, helps companies deliver a more compelling experience to the customers that matter, and focus on their biggest revenue opportunities.”