CQ5 and Demandbase

Day Software Plugs In Demandbase’s Real-Time ID Technology to Enable Content Targeting to Business Web Visitors
Integration into Day’s CQ5 Content Management Solution Allows Marketers to Deliver a Tailored Web Experience Based on Visitor’s Company, Industry or Size

SAN FRANCISCO, CA — October 13, 2010 — Demandbase, Inc., a technology company providing B2B marketing performance-improvement solutions, today announced a partnership with Day Software (SIX: DAYN, OTCQX: DYIHY), a leading provider of open, standards-based content management and content infrastructure software. By plugging in Demandbase’s Real-Time ID Service, which provides B2B marketers the intelligence of knowing which company is about to visit their website pages, with Day’s CQ5 solution, Day customers can serve up a customized web experience and content based on a wide range of attributes about the company visiting, including industry, revenue, number of employees, office location, and named account status. The simple plug-in enables CQ5 customers to make web experiences more relevant and engaging, significantly increasing site conversion rates and return on marketing efforts.

“B2B marketers have been forced to serve one-size-fits-all message to every web visitor, and we applaud Day’s commitment to shifting this paradigm,” said Chris Golec, CEO of Demandbase. “As customer interactions shift to the web, the ability to change a web experience for a specific account, industry, or size of business enables the B2B web site to move beyond brochure-ware. The combination of Demandbases’s Real Time ID with Day’s CQ5 creates a powerful marketing vehicle to identify customers, create tailored and meaningful engagements and drive real revenue.”

Customers using CQ5 require no additional software infrastructure to start delivering a customized web experience to business visitors. By taking an account-based view of their web traffic, Day clients can separate out high and low value prospects, increase engagement and conversion and immediately impact the ROI across all their B2B marketing programs.

“Demandbase’s innovative B2B technology enables customers to take an account-based view of their website traffic so they can deliver a web experience that speaks to each company’s individual requirements,” said Kevin Cochrane, CMO, Day Software. “The Real-Time ID Service, combined with Day’s CQ5 solution, helps companies deliver a more compelling experience to the customers that matter, and focus on their biggest revenue opportunities.”

The real-time identification of key accounts is made possible by Demandbase’s Business Resolution Platform, which uses proprietary algorithms that intelligently combine a database of 800 million IP addresses across North America and Europe, over 30 million business contacts, and information from social networks critical for business including Facebook and LinkedIn. This multi-tiered process ensures that target accounts are identified by Demandbase in a fraction of a second and appended with the most current information, fully standardized for CRM and marketing automation systems. The cloud-based service has matched more than 1 billion visits in 2010 and currently identifies more than 100 million businesses every month without the use of cookies or tracking personal information.

About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit www.demandbase.com or follow the company on Twitter @Demandbase.

Media Contact
Margo Mendez-Penate