For the past six years, Demandbase has been proud to host the ABM Innovation Summit each spring in San Francisco. With the help of our customers, partners, and sponsors, it has become the premier ABM event for B2B marketers. This year was different. The COVID-19 virus prevented us from being able to guarantee the safety and well-being of our attendees at the conference, so we made the difficult decision to cancel the 2020 ABM Innovation Summit.
That being said, we still had big news to share, so we opted to go virtual for our keynote address. Watch our executive team as they discuss the state of B2B marketing, their vision and perspective on the ABM category, and the latest in Demandbase product innovations.
KEEP ME INFORMED
Q. Will the ABM Innovation Summit be rescheduled? A. We are planning to host the next ABM Innovation Summit in 2021 and will keep you updated on the details as they become available. We promise—we’re just as anxious as you are!
Q. Is ABM Certification also being rescheduled? A. Yes, you will have an opportunity to register for in-person ABM Certification when we launch registration for the next ABM Innovation Summit.
Q. If I registered for the spring event, will I be refunded for my ticket to ABM Innovation Summit? A. Yes, we are fully refunding your registration for the ABM Innovation Summit and ABM Certification, if you enrolled in a course. Refunds will be processed on May 18, 2020 and may take up to 7-10 business to be posted to your credit card.
Q. Who do I contact for additional questions? A. If you have additional questions, please contact abminnovationsummit@demandbase.com
For the past six years, Demandbase has been proud to host the ABM Innovation Summit each spring in San Francisco. With the help of our customers, partners, and sponsors, it has become the premier ABM event for B2B marketers. However, like many of you, we have been closely monitoring the COVID-19 epidemic. And over the past 48 hours, it has become clear that it would be challenging, if not impossible, to guarantee the safety and well-being of our attendees at the conference. Therefore, we have made the difficult decision to postpone the 2020 ABM Innovation Summit, scheduled for March 17-18.
We are currently working on a plan to reschedule the event in the fall. We will keep you updated on the details for this as they become available.
While we are disappointed that we will not get the chance to meet with you in person this month, we know that the ABM community is thriving, and we look forward to connecting with you later this year.
P.S. We’ve still got big news, so we’re opting to go virtual for our keynote address. Join our executive team as they discuss the state of B2B marketing, their vision and perspective on the ABM category, and the latest in Demandbase product innovations. Be sure to save your seat for March 17 at 9am PT!
More than 3,500 B2B marketers have become certified Account-Based Marketing Strategists through Demandbase’s robust certification program. We are offering two levels of certification: Advanced and Expert. Expert certification is only offered in-person and is the last in the series of three levels of training, with Advanced certification being a pre-requisite.
If you’ve begun executing an ABM strategy, and are looking to expand and optimize it, the Advanced course will give you the expertise to:
Breakfast
Welcome and The State of ABM Selling the Value of ABM Within Your Organization Aligning Your Marketing Team Around ABM Defining, Maintaining & Optimizing Your Target Account List
Lunch
Metrics & KPIs for Tracking Your ABM Progress and Success Budget Considerations and the New Marketing Mix Scaling Your ABM Strategy Leveraging Technology for Scale and Efficiency
Wrap-up and Next Steps
Happy Hour
Want a foundational ABM skills refresher? Go ahead and register for the Advanced course, and we’ll email you an offer to take the Foundations course online prior to the event for $99. (Customers receive online courses FREE.)
Get the confidence to solve the most complex ABM problems—even if you’ve been doing ABM for years. The Expert course will give you the opportunity to:
Welcome and Introductions Moving to a Blended ABM Strategy Moving Beyond Demand Generation with ABM 7 Signs Your ABM Strategy Might be in Trouble
MegaCorp Case Study
Want to brush up on your ABM skills before the event? Go ahead and register for Expert, and we’ll email you an offer to take Advanced online prior to the event for $99. (Customers receive online courses FREE.)
The Expert course was created in collaboration with Inverta and ITSMA.
Why I should attend the ABM Innovation Summit
Hi [Name],
The ABM Innovation Summit is taking place at Pier 27 in San Francisco, March 17-18, 2020 and I’m hoping to get your approval to attend.
The ABM Innovation Summit is the ultimate ABM event of the year. There are over 20 speaking sessions, industry keynotes, product training and 1:1 meetings with B2B experts so I know I will return with new ideas, best practices and insights to share with our team.
This is an excellent opportunity for me to get to take an ABM Certification course on the second day that will give me the expertise and confidence to expand and optimize our ABM programs.
I am especially looking forward to getting to know the ABM community and learn best practices and success stories from ABM leaders and practitioners at leading companies like SAP, Salesforce, KPMG, Lyft and more. With more than 1,000 marketing and sales attendees, there are also plenty of opportunities to network and learn new strategies and tactics from my peers.
I estimate that my attendance at this conference will cost [$ Here] – which includes travel, accommodation and registration. I will follow up my trip with a post-event summary of key takeaways and actionable items that we can begin to adopt right away within our own programs.
Let me know if you’re on board.
[Name]
As we approach our ABM Innovation Summit, we would like to assure our attendees, sponsors and speakers that we are still planning to proceed with the event. Like much of the world, we are closely monitoring the COVID-19 outbreak. And if we feel that the spread of the virus will threaten the health and safety of those planning to attend, then we will cancel or postpone. For now, we are implementing additional measures for the conference, such as including hand sanitizing stations and additional cleaning crew to sanitize high traffic areas continuously through the day. We will provide updates on this site, and via our twitter feed, as more information becomes available.
If you have any questions or concerns, please contact us at abminnovationsummit@demandbase.com.
