ABM CERTIFICATION
More than 3,500 B2B marketers have become certified Account-Based Marketing Strategists through Demandbase’s robust certification program. We are offering two levels of certification: Advanced and Expert. Expert certification is only offered in-person and is the last in the series of three levels of training, with Advanced certification being a pre-requisite.
ADVANCED
If you’ve begun executing an ABM strategy, and are looking to expand and optimize it, the Advanced course will give you the expertise to:
- Align everyone in your organization behind ABM
- Dive deep into the reporting and metrics to track your success
- Build and segment a Target Account List that will work for you
8:00 AM – 9:00 AM
Breakfast
9:00 AM – 12:00 PM
Welcome and The State of ABM
Selling the Value of ABM Within Your Organization
Aligning Your Marketing Team Around ABM
Defining, Maintaining & Optimizing Your Target Account List
12:00 PM – 1:15 PM
Lunch
1:15 PM – 4:30 PM
Metrics & KPIs for Tracking Your ABM Progress and Success
Budget Considerations and the New Marketing Mix
Scaling Your ABM Strategy
Leveraging Technology for Scale and Efficiency
4:30 PM – 4:45 PM
Wrap-up and Next Steps
4:45 PM – 6:00 PM
Happy Hour
Want a foundational ABM skills refresher? Go ahead and register for the Advanced course, and we’ll email you an offer to take the Foundations course online prior to the event for $99. (Customers receive online courses FREE.)
EXPERT
Get the confidence to solve the most complex ABM problems—even if you’ve been doing ABM for years. The Expert course will give you the opportunity to:
- Walk through an interactive, hands-on case study
- Work in small groups with experienced ABM-minded marketers
- Practice complex ABM decision-making to create a successful strategy
8:00 AM – 9:00 AM
Breakfast
9:00 AM – 12:00 PM
Welcome and Introductions
Moving to a Blended ABM Strategy
Moving Beyond Demand Generation with ABM
7 Signs Your ABM Strategy Might be in Trouble
12:00 PM – 1:15 PM
Lunch
1:15 PM – 4:30 PM
MegaCorp Case Study
4:30 PM – 4:45 PM
Wrap-up and Next Steps
4:45 PM – 6:00 PM
Happy Hour
Want to brush up on your ABM skills before the event? Go ahead and register for Expert, and we’ll email you an offer to take Advanced online prior to the event for $99. (Customers receive online courses FREE.)
The Expert course was created in collaboration with Inverta and ITSMA.