The B2B Marketer's Guide to Website Personalization and Engagement

Includes five simple strategies to get you started and worksheets throughout so you can plan as you learn.

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70% of B2B buyers cite websites as the most influential channel to identifying top vendors, yet only 45% stay on sites more than 15 seconds. As B2B marketers, our challenge is to deliver relevant site experiences to our prospects and customers to get them to stay longer, engage more with our content, and keep coming back for more.

This may seem like a daunting task, but there is a solution: customizing and personalizing the visitor experience. To help you get started, we put together this eBook with detailed insights on:

  • Targeting and segmenting your audiences
  • Auditing your content inventory to identify gaps & map throughout the funnel
  • Customizing the visitor experience with personalization
  • Measuring your success & aligning your resources

Personalization in Action

Outsystems personalization strategy led to a 3.6X increase in content consumption and a 59% increase in page views.