70% of B2B buyers cite websites as the most influential channel to identifying top vendors, yet only 45% stay on sites more than 15 seconds. As B2B marketers, our challenge is to deliver relevant site experiences to our prospects and customers to get them to stay longer, engage more with our content, and keep coming back for more.
This may seem like a daunting task, but there is a solution: customizing and personalizing the visitor experience. To help you get started, we put together this eBook with detailed insights on:
Outsystems personalization strategy led to a 3.6X increase in content consumption and a 59% increase in page views.