2021 State of Integrated Marketing

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A timely report by Demand Gen Report

With B2B buyers demanding more personalized interactions with brands that recognize them across channels, marketing teams are doubling down on integrated programs and strategies. As a result, more B2B organizations are stressing the need to have integrated data and messaging across traditional and newly emerging channels.

This 2021 State of Integrated Marketing report from Demand Gen Report will focus on the current state of B2B integrated marketing strategies, exploring:

  • How data optimization impacts integration and omnichannel operations
  • How organizations are modernizing their content creation process with experiential marketing
  • The role of account-based initiatives and account data in creating personalized messaging in email and advertising channels
  • Tools organizations implemented to maintain internal operations and external messaging